Dubai, United Arab Emirates; 18 July 2021: Shoppers can pick up the perfect Eid Al Adha outfit, incredible gifts for friends and family and much, much more with the Dubai Summer Surprises (DSS) Flash Sale.  Held on 19 July, the DSS Flash Sale is one of the most anticipated and enjoyable promotions of the summer-long retail festival, with many shoppers planning their spending around the one-off mega event.

The limited time only promotion will see over 100 brands slash prices by up to 90 per cent on an incredible range of brands, products and essential items at participating stores and malls around the city.

With big savings to be enjoyed just before the start of the extra-long Eid Al Adha public holiday, the DSS Flash Sale is the ideal time to stock up on fashion essentials, pick out a whole new wardrobe or splash out on the latest gadgets – with super savings up for grabs, shopping has never been so easy or so much fun!  

Participating brands include Rivoli, Al Mukhalat Perfume, Aldo, Gant, LC Waikiki, Carters, Giordano, Ace, Opti Vision, Rituals, Think Kitchen, Wrangler, United Furniture, THAT, Steve Madden, Home Centre, Yateem Optics, Dune London and many more.

Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2).