Guests will be able to experience the magic of movies on the snow-laden slopes of Ski Dubai

United Arab Emirates -  December 02, 2020:   Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is excited to announce the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol.

From 11 December until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas. 

Snow Cinema provides table service so cinemagoers can relax and order their favourite cinema snacks including gourmet popcorn (salt or caramel) and signature hot chocolate from the comfort of their seat. Guests can also choose from North 28’s mouth-watering menu, which features savoury options, including Raclette, hotdogs and burgers; as well as decadent desserts such as festive mince pies and hot beverages including a bespoke Peppermint Hot Chocolate from Mirzam Chocolate Makers.

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’. 

“At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of the Emirates earlier this year.”

Snow Cinema opens to the public on Friday 11 December and will run until the end of February. Tickets go on sale on Tuesday, 1 December, giving film fans an early Christmas present. Prices start at AED100 per person and include a cinema ticket and F&B package consisting of a signature hot chocolate, popcorn and bottle of water. For a more premium experience, guests can book the VIP Chalet, which costs AED800 for four people and each guest will receive a cinema ticket, a two-course meal from North 28 Restaurant, a hand warmer, premium gloves and beanie as well as an F&B package consisting of signature hot chocolate popcorn and bottle of water. All guests at Snow Cinema will receive rental clothing, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker.

Ski Dubai is exceeding recommended health and safety guidelines and has implemented an all-encompassing sanitisation and physical distancing plan to ensure that guests can enjoy a comfortable experience with added peace of mind. The maximum capacity is 48 people.