United Arab Emirates,  October 14, 2020:  The profile and popularity of Samsung's innovations continue to evolve across the GCC. Brand enthusiasts are increasingly eager to acquire the latest releases at every opportunity, products that comprise next-generation technologies and deliver new value. At Samsung, our mission to excite, delight, and empower you goes beyond the world of entertainment and professional life. Besides smartphones, TVs, tablets, and wearables, another area that also garners vast attention and interest is our home appliances segment.

One of the standout highlights from this category that has attained widespread approval is our range of Twin Cooling PlusTM refrigerators, which have succeeded in rejuvenating kitchens and empowering people in several areas relating to cooking. One of the most important areas of any household, the kitchen is where families come together every day to prepare food, eat, and spend time with each other while enjoying their meals. 

At Samsung, we are driven by our commitment to inspire those we serve and enrich people's lives, something that is reflected by our Twin Cooling PlusTM refrigerators. Comprising world-class features to deliver outstanding, never-before-seen performance, families and those who love all aspects of cooking are reveling in newfound convenience and capabilities in the kitchen. Here's how families are benefitting from a kitchen that is much more flexible and far more dynamic having purchased one of Samsung's Twin Cooling PlusTM refrigerators: 

Fresher food for 2 times longer

We understand that when it comes to storing food, the fridge and freezer requirements are entirely different. This is why our expert engineers have designed Twin Cooling PlusTM refrigerators to ensure these compartments are cooled separately. Independent evaporators and cooling systems maintain the optimal environment for each area, something which is particularly relevant for the fridge. Twin Cooling PlusTM technology stands alone in terms of capabilities, preserving fresh food with 70 % moisture compared to 30% with conventional appliances – keeping ingredients fresher for more extended periods, without drying out. 

5 Conversion Modes on demand

The Twin Cooling PlusTM   provides the ultimate in flexible storage. Easily convert your freezer into a fridge to keep all the fresh food you need to store for different seasons or special occasions. The energy saving mode turns off the freezer and keeps the fridge on to maximize energy savings. When on vacation, save energy by switching the fridge off and keeping the freezer on. One can also keep both compartments at fridge temperature to maximize storage space for parties or special occasions. And occasionally when you have only few things to store, turn the fridge compartment to idle and convert the freezer to a mini fridge.

Ingredients that retain their flavor 

Another aspect fundamental to our Twin Cooling PlusTM refrigerators' success is the prevention of unexpected and unwanted odors spreading from between the fridge and freezer. With no mixing of odors between compartments, prime care humidity for food is further guaranteed. Besides products being dynamically stored to stay fresher, they also retain their original flavor to boost satisfaction. 

More space, more freshness 

A spacious refrigerator is a necessity, particularly for large families. As such, introducing an appliance that provides plenty of room to store food was a priority during the Twin Cooling design process. Thanks to SpaceMaxTM technology, more room is now freely available inside the fridge without increasing its external dimensions. Finding every item inside your fridge  has never been easier. It is also equally simple to store food without having to reshuffle – meaning the fridge is sure to be the most dynamic you have ever had. At the same time, greater flexibility than ever before is also provided through the Flex Guard, which enables you to store various sized items in the door space. The guard's height can be effortlessly adjusted to accommodate taller or small bottles, cartons, and containers, ensuring they compact to reduce the changes of traditional spillages.