February 20, 2020:   Snowhite, the Gulf’s largest menswear showroom chain in the Gulf, opened their latest fashion destination in Abu Dhabi.  Snowhite which has become synonymous with men’s wear in the region, opened their new outlet at Al Jazeera Towers, Hamdan Street, Abu Dhabi. This is the 14th showroom of Snowhite in the UAE and 22nd showroom in the region. “We at Snowhite, have a very clear policy when it comes to new showroom openings. We want to open our retail outlets which are in close proximity to where our customers live or shop.

An in-depth market study undertaken by us showed that there is a demand for yet another Snowhite fashion destination in Abu Dhabi and this prompted us to open our new retail outlet in this wonderful city,” pointed out Mr. Hiroo D. Vassanani, Managing Director, Snowhite.  When it comes to formal or casual wear, Snowhite through their wide network of outlets spread across the GCC meets the needs of discerning customers. Snowhite has gone one step ahead with its tailor-made solutions on their entire range of readymade collections. Right from T-shirts to shirts and trousers, the dedicated alteration tailors at Snowhite are well equipped to provide on the spot the right fitting to the clothes that customers purchase from Snowhite. According to Mr. Hiroo D. Vassanani, it is their customer centric focus that has motivated them to come out with tailor-made solutions across their entire product range. “We always strive to provide our customers with extra value and this is yet another example of what we are doing to make our customers look good in the clothes that they buy from us,” he added.
 
Founded in 1987 by Mr. Hiroo D. Vassanani, Snowhite sells menswear designed to cater to the tastes of varied customers. “Our sole focus is customers. It is this customer centric focus that has motivated us to open showrooms in varied places, across the GCC. We have a very strong corporate culture which is built on the core values of dedication,, and continuous improvement in the fast changing environment. Our success is measured by our customers’ satisfaction,” he added. The largest men’s wear showroom chain in the Gulf, Snowhite has grown by leaps and bounds over the years under the stewardship of Mr. Hiroo. During the last one decade, Snowhite has set operations in Dubai, Sharjah, Abu  Dhabi, Fujairah, Ras-al-Khaimah, Al Ain,  Kuwait, Oman and Bahrain.

The spacious showrooms have the largest collection of shirts, trousers, t-shirts, jeans, cargos, khakis, and so forth. There is also a wide range of accessories including belts, inner wear, inner wear t-shirts and vests.

Snowhite features a wide range of renowned men’s wear brands including Zoor, Croici, Cambridge, Changes for shirts, Johnwin, Klix in formal and casual range - Denims, cottons & formals. Stripline & Croici for T shirt. What makes Snowhite the favourite fashion 
destination of millions is the quality of products offered at unbeatable prices. ‘Excellent yet not expensive’ has been a motto for Snowhite over these years.  Thanks to its own manufacturing facility, the company is able to bring the product directly to the end customer without any middlemen and cutting down overheads. All the operations are controlled from under one umbrella, which further reduces cost and enables economical prices.
Snowhite boasts of the biggest collection of trousers and formal shirts. What is interesting about the casual range of Snowhite is the fact that the range features exclusive designs which is also getting wider in tune with the latest trends. With its own manufacturing unit in Hongkong, Snowhite is able to offer more value to the customer’s hard-earned money, thus making waves across the Middle East. The goods are imported mainly from India, China, Thailand & Indonesia. The procurement is diverse and Snowhite is well accepted & growing constantly in those GCC countries