Dubai, UAE, February 9, 2016: 

Editor's note: 
Rebecca Minkoff

Where do you go to relax and recharge? My happy place is Florida, Palm Beach in particular. As soon as Winter’s chill is finally gone, Spring fever hits and the only cure is a trip to get in a sunshine state of mind. Like so many before me, spending time there at the end of Winter has become second nature; an instinctive migration for a carefree getaway. Plus, it’s where my parents live, so every Spring my family gathers at the beach for an extended holiday taking in the sea salt air and pristine shoreline.

I love going off tropic and watching the simple pleasure of palms swaying in the breeze. Palm Beach is my favorite paradise escape – I turn off my cell phone, climb into a hammock and enjoy the company of my nearest and dearest. We kick back and let ourselves indulge – the kids love the pool and the adults love the pool side service.

Afternoon cocktail, anyone? After basking in the sun all day, I always find time to spoil myself with retail therapy. With so many ways to shop, Palm Beach is a real high class affair – the perfect place to explore your fashionable side.

So this season, I’m sending you a slice of life from paradise.
You’ll find each shade has distinctive personality, but all six are little rays of sunshine in a bottle.

Race you to the beach,

Rebecca Minkoff
Global Color Designer

spring escape to the sunshine state

Introducing the essie Spring 2016 Collection

This season, the runways in New York, London, Milan and Paris are filled... with jets. That’s right, from Heathrow to JFK, fashionistas and discerning travelers are packing up and taking off to the same place: Florida. With so many luxurious destinations to choose from, Florida offers every shade of fun in paradise.

When Spring arrives, it’s impossible to resist the call of the beach – you really only have two options: head to the Sunshine State or if you can’t get away,
try to cultivate a sunshine state of mind.

Like the sun, fashion burns hotter in Florida. The six shades in essie’s newest collection reflect the spirit of Spring in chic retreats like Palm Beach.

Striking the perfect balance between fashion forward and retro-glamour, this collection is bold, bright and up for anything. Splurge on a luxe resort? Of
course. pool side service while you chat up the nearest lounge lover? Yes - that is definitely a do. It's a high class affair and you're on vacation, so live in the
sun-drenched moment.

The Spring 2016 collection will be available in beaut y destinations worldwide starting March 2016. The embargo date is February 1st, 2016.

The Spring 2016 Collection

high class affair
A little scandalous, a lot of luxe. Nothing takes your look to the next level like this amorous blush nude.

lounge lover
It’s destiny. You and this pretty pink peach are simply meant to be. Hurray for happy endings!

sunshine state of mind
No matter where you are, it’s always beautiful in the sun-kissed
world of this blazing coral tangelo.

off tropic
Conversations may wander, but never the eyes. This lush grove green keeps the focus right where it belongs: on you.

pool side service
Queen for a day? How about forever? This refreshing cerulean blue is at your beck and call.

shades on
Super chic but totally laid-back, this mysterious deep violet lets you check out the scene in covert style.

shade story

Go off tropic? Never! I’m in an eternal sunshine state of mind. The ideal resort is a high class affair, where it’s all about relaxing under the umbrella,
shades on and bottoms up, thanks to pool side service. Now all that’s left to do is sink into a relaxing romance with my new favorite lounge lover.