Two new cheek obsessions. Five shades each. Endless moods.At Benefit Cosmetics, we believe blush is never just blush — it’s mood, movement, glow and personality in a single swipe. This season, we’re turning up the cheek with two irresistible new blush formulas designed to match every vibe: meet Juice Stick for juicy dewy radiance and Play Daze for soft-focus cloud color.Whether you’re craving a fresh-squeezed pop of color or an airbrushed cheek bloom, your perfect cheek moment starts here.Juice stick - a fresh-squeezed glowThere’s nothing like this juicy pop of color. Juice Stick is a hydrating gel-cream blush th...read full article
A new hair styling essential is about to land. SHEGLAM is launching the SHEGLAM HAIR One Touch Airflow Styler Pro, the fastest, easiest, safest, most versatile and most hair-friendly curler the brand has ever created.From curlers that take forever to heat up to styles that drop before leaving the house, achieving long-lasting curls has often required time, patience and a fair amount of trial and error. The SHEGLAM HAIR One Touch Airflow Styler Pro was designed to change that.Each curl sets in just three seconds, allowing a full head of bouncy curls to be completed in under 5 minutes. Whether getting ready for a family gathering, a spontaneous...read full article
March 12, 2026 – Ramadan is the month where everything becomes more intentional. What you eat. How you spend your time. Who you gather with. Even your beauty routine tends to shift. Heavy layers fall away, leaving only what truly works.SHEGLAM’s curated Ramadan hero edit is built for minimal touch-ups and suhoor-to-iftar wear. Think fewer steps, better results and products that transition with ease from daytime calm to evening plans. Here are the standouts: A curated edit of certified cruelty-free, suhoor-to-iftar beauty designed for long-lasting comfort and minimal touch-upsCamera-ready evening glam with easy-blur finishes and br...read full article
The SHEGLAM Ramadan Gift Box features fan-favorite SHEGLAM essentials curated for Ramdan gifting and Suhoor-to-Iftar routinesFive full-size must-haves designed for effortless day-to-night beautyCreated to deliver long-wear performance from early mornings through late-night gatheringsAn ideal ready-to-gift edit for iftar hosts, sisters, friends or as a self-care treatLightweight, buildable formulas that refresh tired skin without feeling heavyIncludes blush, setting spray, kohl eyeliner, high-shine lipstick and a dual-ended brow pencilThe SHEGLAM Ramadan Gift Box is a love letter to the season. It celebrates generosity, gathering and the small...read full article
This Ramadan, beauty meets storytelling.At Benefit Cosmetics, we're celebrating the spirit of togetherness, confidence, and feel-good glam with something extra special — our Ramadan show, created exclusively for the region and starring 8 of the Middle East's most loved influencers.Starting February 18, we're rolling out 4 feel-good episodes, airing weekly on our socials.Instagram : @benefitmiddleeastTikTok : @benefitmiddleeastFilled with glam moments, playful challenges, beauty tips, and plenty of surprises — including weekly giveaways!Featuring:@rawan.fami @rrrayanfahmi @layali.boker @thegamar15 @re._.nna @hafsa_mahio...read full article
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.The relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative tw...read full article
This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day gift guide filled with dreamy beauty must-haves.The Dream Team That Does It All275 AEDSome teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this mini set of iconic favorites is the perfect all-in-...read full article
SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie.The SHEGLAM Skin Sync Satin Foundation feels like you, only smoother, delivering that perfect in-between finish, radiant, never shiny, never flat. Its second-skin formula glides on effortlessly, evening out tone while soft-focus technology instantly blurs the look of pores and fine lines. Think real skin, but on i...read full article
Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look — ef...read full article
Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe.2016 Makeup: Bold, Sculpted & UnapologeticIn 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at the hea...read full article
January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer.Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts seamlessly onto the lips, delivering a juicy hint of color, a silky-smooth finish, and lasting hydration, without any sticky feel.Perfectly suited for the GCC’s warm climate and on-the-go lifestyle, this lightweight lip oil balm is enriched with squalane, agave extract, and peptides, helping to keep...read full article
Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai.The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first company, Al Ghuroob, in Dubai. What began as a small entrepreneurial venture later evolved into a powerful foundation for a global fragrance empire. Building on the success and business vision of Al Ghuroob, Fragrance World was officially formed in 2004, setting the stage for one of the Middle East's ...read full article
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly satisfying results you can see.This innovative two-step blackhead & pore cleansing system combines an alkaline pH formula with a built-in extracting tool to help loosen dead skin and lift away pore-clogging impurities—gently and effectively. The payoff? Cleaner-looking pores and smoother-feeling sk...read full article
Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations do.A Flawless Canvas for the SpotlightGlitz and glam start with skin that looks smooth, perfected, and ready for its close-up. Use our POREfessional Foundation, it instantly blurs the look of pores, smooths texture and evens out the complexion for a naturally flawless finish. Its lightweight, breath...read full article
The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit twist, of course.FACE: Matte, Smooth, So RetroNothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation...read full article
Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds.STEP 1: The Icon-Maker—Precisely, My Brow Pencil First up: fill, define, and serve. Our all-time favorite Precisely, My Brow Pencil is the go-to tool for achieving those natural, hair-like strokes Kylie loves. ...read full article
SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line brings professional-grade performance, intuitive design, and everyday creativity to consumers across the region. Their extensive selection of trendsetting products and bestselling haircare and styling tools will leave you feeling confident, comfortable and entirely your own. Earlier this month, SHEGLAM h...read full article
TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that "just stepped out into the December chill" glow. Think glistening skin, pinky cheeks, and naturally effortless beauty that keeps up with colder weather.Brows on a Winter BreezeFor that feathery, brushed-up brow effect essential to the Cold Girl makeup look, reach for 24HR Brow Setter. This flexible-clear gel locks brow hairs in place through breezy December days, scarf moments, and festive nights ou...read full article
Celebrating 74 Years of Craftsmanship, Heritage & InnovationDubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own journey, one deeply intertwined with the country’s evolution and inspired by its remarkable spirit.For 74 years, Ajmal Perfumes has stood for craftsmanship, heritage, and innovation. From its inception in 1951 by Late Haji Ajmal Ali in Hojai, a small town in Assam from the north-east of India,...read full article
Get ready to treat your pores like royalty! Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your skin will feel smoother, cleaner, and glowier than ever — the ideal prep step before makeup, festive events, or just because your pores deserve some love!After a personalized skin consultation, our beauty expert will tailor every step to your skin type using our beloved POREfessional skincare ...read full article
SHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product.Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like brilliance and silky hydration in just one swipe. Each application floods the lips with a moisturizing, water-like glide that sets into a smooth, cushiony finish.What makes it special? A self-sealing film technology that creates a light-reflective sheen while locking color in place - no stickiness, no hea...read full article
This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of pink magic, Beneland is where every product is a prize—and every look is a victory. Here's your exclusive peek at some of the stars of the season:The Browminoes Set Good brows set off a domino effect for a winning look. Available in five shades, this set features our #1 brow-defining pencil, ...read full article
UAE-born Armaf Beaute launched skin-enhancing, inclusive makeup at Beautyworld MEArmaf Beaute, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range.The global cosmetics market was estimated at roughly USD 296 billion in 2023, with forecasts projecting continued growth through 2030. Armaf Beaute has established its presence in the affordable luxury market with skincare-infused makeup, offering premium formulations at attainable prices.Key hero products include the Hydra Max Serum...read full article
The World's #1 Brow Brand Does ServicesIn the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow services that'll take your beauty game to the next level!With years of innovation, expertise, and a whole lot of brow love, Benefit has mastered the art of creating flawless, face-framing arches. Whether you're after a subtle touch-up or a bold transformation, Benefit's Brow & Beauty ...read full article
Get ready to tint your way to K-beauty perfection!The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit flirty—basically, everything we love in a makeup trend. And the secret behind achieving this viral look? Benetint, of course !The Iconic Classic: Benetint OriginalWhen we say Benetint is that tint, we mean it. This iconic rose-tinted stain is the ultimate multi-tasker—just a few dots on lips and ...read full article
Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, restoration, and rejuvenation.Each formula merges traditional wisdom on adaptogens and botanicals with advanced biotech research, using only the purest natural and vegan ingredients. Guided by the principles of green chemistry and certified by the strict global standard of COSMOS Natural, Almora Botanica deliv...read full article
The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE (26 November 2025): Dubai witnessed a night of brilliance as Armaf, the globally celebrated fragrance brand, unveiled its newest masterpiece, Armaf Club de Nuit Bling, in a grand celebration titled 'The Legacy in Light.' Held beneath the striking Ain Dubai on Bluewaters Island on October 26th,...read full article
Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream Bronzer is the must-have beauty companion for the return of outdoor living. Its silky, blendable texture melts into skin, delivering the perfect sun kissed glow - even as the summer heat fades. ELortlessly recreate that coveted “just back-from-the-beach” radiance during al fresco dinners, weekend camping adventures, ...read full article
Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC.Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters.Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in Fragrance and Next in Beauty conference programmes delivered two spectacular keynote sessions that set the tone for a transformative edition of the region’s largest international beauty and wellness trade show.Each keynote drew packed audiences eager to gain insight from industry icons redefining...read full article
UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury.Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Caneza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody modern sophistication, artisanal craftsmanship, and a vision to make luxury truly accessible.Founded by Anis Abdul Razak Kalsekar, Co-Owner of Rasasi Group and the creative mind behind some of the region&rs...read full article
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ethereal flush. There’s Rosy Berry, a sultry swirl of rose tones; Toasty Peach, bringing warm, juicy peach energy; and Baby Pink, a gorgeous mix of flirty, fun, and playful.So easy to use, the velvety matte blushes deliver buildable pigments for effortless color payoff, topped off with a glow...read full article
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — rich, cozy, and impossible not to love. This season, Benefit Cosmetics brings you the ultimate lineup to master the Toasty Trend — from pore-perfecting prep to bronzy, radiant finishes that look just as good in real life as they do on camera.Smooth & PrepEvery Toasty Makeup Look begins with a ...read full article
Record-breaking opening: Beautyworld Middle East 2025 kicked off with extraordinary visitor turnout on Day One and a vibrant programme spanning 22 halls of live artistry, education, and innovation.Global thought leadership: Keynotes from Sara Al Rashid - Next in Beauty, and Roja Dove - Next in Fragrance, set the tone for a show defined by creativity, cross-cultural collaboration, and the future of beauty.Dubai, UAE: Beautyworld Middle East 2025 opened its doors today to extraordinary crowds and an atmosphere of excitement and innovation, as one of the world’s largest trade fairs for beauty and wellness kicked off its first day at the Du...read full article
Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery.Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global innovators.Dubai, UAE: When Beautyworld Middle East 2025 opens its doors in a few days time, it will unveil an unprecedented showcase of scent — a sensory ecosystem led by trend-setting Middle Eastern fragrance houses now shaping the global olfactory map. This is no regional display; it’s a strategic stat...read full article
United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility in Middle Eastern markets.Targeted action from within through nutricosmeticsLaboratoire des Granions develops nutricosmetic solutions that act on the skin’s biological mechanisms by delivering targeted active ingredients orally to support its functions from deep within. This approach is fully ...read full article
Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning lips, eyes, skin and even hair. All products are full size, making this the full-glam journey wrapped in pastel perfection that takes you from cozy mornings to dazzling winter nights, all in true SHEGLAM style.Start your countdown with the Pocket Lip Jam in shade Guava Glow, the glossy balm that keeps...read full article
Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof beauty that lasts from pre-gym selfies to post-gym smoothies.Hydration Warm-UpStart by giving your skin a refreshing drink! Apply HydroPop, our skin-balancing essence that gives you that viral glass-skin glow. The water-based, gel-like texture melts in effortlessly, hydrating and refining pores with r...read full article
The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. Think luminous skin, shimmer-dusted eyes, and that signature peachy flush... all reimagined with modern formulas and a pore-perfect finish.And the best part? We have everything you need to create the ultimate Y2K-inspired peachy look — fun, flirty, and fabulously on trend!Prep Like a 200...read full article
DWTC – October 27-29, 2025United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international beauty industr...read full article
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The POREfessional Foundation, the pore squad is finally complete! Get ready for your smoothest, most flawless base yet — from prep to set. Here's your 4-step guide to a pore-fectly polished look:Step 1: PRIME with The POREfessional OG PrimerThis award-winning primer probably needs no introduction &mdash...read full article
United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, at the French Pavilion S2-D11, to showcase its latest "beauty-from-within" formulations.Collagen innovations: three groundbreaking new products…On the occasion of the trade show, Laboratoire PYC will unveil three unique collagen-based formulations, all designed and manufactured in Fra...read full article
If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got you covered! Each silky-soft, weightless powder stays put through sweat, humidity, and laughter, leaving you glowing with a luminous, second-skin finish. Whether you're a one-shade loyalist or a blusher who loves to mix, we have a blush family that fits every vibe. Get ready to meet and...read full article
It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ready to glam up your every on-the-go moment! Whether you're hopping on a plane, slipping out with a clutch, or just want to curate your go-to mini glam bag, our iconic minis are the ultimate travel companions. Think all-time favorite mascaras, best-selling bronzers, and more heroes — all ...read full article
There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning your morning routine into a marathon.Liquid-to-powder tech has never looked like this. The cushion releases a silky liquid that melts into skin and sets to a soft-matte finish before you can say “filter”. Imperfections? Blurred. Shine? Handled. Setting powder? Who even is she? It feels li...read full article
essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood.The Juicy Icons:JUICY BOMB Glossy Butter Balm – A buttery balm that melts into lips with hydration, shine, and fruity fragrance. Available in shades like Time to Pitaya, One in a Melon, and So Berry Cute.JUICY BOMB Shiny Lipgloss – The viral favourite shade 101 Lovely Litchi, that made the Juicyverse iconic; ultra-high shine with irresistible fruity scents.JUICY BERR...read full article
When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement.The Dark Cocoa Eyeshadow PaletteInspired by the richness of cocoa, this palette features eight highly pigmented mattes and shimmers ranging from deep espresso to soft nudes. Its velvety textures blend effortlessly, making it the perfect go-to for both everyday sophistication and evening glamour. Vegan and formulated without parabens, fragrance, or ...read full article
From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact.Say hello to your new complexion BFF with the lift setting pressed powder that will brighten and sculpts the face with its ultra-milled powder giving you precision and that barely-there feel on the skin. Plus, the ultra-fine super pigmented powder doubles as a matte highlighter for a lifted look – think snatched lines from under-eye to temple or chee...read full article
Top Tips for Energy and Focus This Season, Backed by Swiss Precision and ScienceDubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy Boost Program — a targeted, science-driven solution designed to help you start September full of energy and vitality.Top tips with NooriaReset your energy with Siloor – One of the best ways to ease back into busy routines is by managing stress levels to avoid early burnout. Siloor is formulated to do...read full article
Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the pool, this lineup is your shortcut to a pore-perfect summer glow. Step 1: Double the Clean, Double the Chill Long summer days call for a thorough refresh. Start with our Get Unblocked Oil Cleanser, the silky-smooth oil that melts away makeup, visibly unblocks pores, and leaves skin nourished—not s...read full article
Dubai’s top creators and international influencers explore culture, fragrance and creativity at TheTimeless CollectiveGlobal fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem Alsamadi, Jwana Karim, Kris Fade, Safa Siddiqui and LJ Loujain Adada amongst other international content creators. The inaugural event drew creators, influencers, and fragrance enthusiasts into a world where scent, culture and storytelling seamlessly converged.Guests also got the first glimpse of The Ti...read full article
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo and redefine beauty as whatever makes you feel goodThe relentlessly innovative, never-say-never spirit of our founders is why over the last five decades, Benefit has served up innovative, uncomplicated beauty products & services that meet everyone's needs...always with a fun and creative twi...read full article
Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday PalettesSTRICTLY EMBARGOED UNTIL AUGUST 14, 2025LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, featuring four new thoughtfully curated designs with vibrant, unparalleled scenes of flora and fauna celebrating the beauty, spirit, and symbolism of animals in the natural worldA COLORFUL INSPIRATIONThe collaboration reflects the Hourglass commitment to animal welfare, spotlighting four regal animals: Deer, Swan, ...read full article
Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence.This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, and rich color payoff in one swipe—perfect for those early morning classes or last-minute coffee runs. Available in 3 universally flattering shades, it’s the ultimate pick-me-up for any campus look, whether you’re rocking a cozy hoodie or your sharpest blazer.The lightweight, nourish...read full article
Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer.Plumping Meets CareEnriched with Maxi-Lip™, a powerful plumping complex, Melt & Plump enhances lip volume while deeply hydrating and nourishing for lasting comfort. The formula is 100% vegan and, cruelty-free, and packaging designed with reduced environmental impact in mind. The lightweight texture glides ...read full article
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.Join the movement! 💕💕Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit’s iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup looks. Touch ...read full article
Restore Your Post-Holiday Hair, the Parisian WayDubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe Robin’s restorative essentials are here to revive your strands with minimal effort and maximum results.This curated edit spotlights three powerhouse products from the Regenerating, Purifying and Hydrating ranges, all designed to restore softness, balance, and strength to hair that’s been through heat, ...read full article
IIJS Premiere set to drive ₹70,000 crore in business over the next quarterFTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit BhansaliIIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO Goregaon, MumbaiSpecial Attraction: The Select Club - Exclusive High-End Couture Jewellery SectionIIJS Celebration Night will showcase the Legends of India’s gem & jewellery industryJewellers for Hope Charity Dinner Innov8 Talks serve as platforms for seminars and product launches only.National, 30 ...read full article
Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.Now available across Ajmal stores in the GCC, the Whiffs of Wonder collection features; Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, each thoughtfully crafted to match a child’s unique personality and spark joy, confidence, and creativity with every spritz.Rooted in Ajmal’s legacy of storytelling through scent, t...read full article
SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major drama. Because why choose when you can have both?The secret is in the dual applicator that works as hard as you do. On one side, a slim 3.7mm tip lets you zoom in on the details. Think nose contour so precise it could pass for a filter. Flip it over, and the soft sponge tip sweeps effortlessly over cheeks, jaw...read full article
There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — whether you're on the Amalfi Coast or just adding a touch of escapism to your daily routine.Sunkissed ComplexionAt the heart of the look is healthy, radiant skin. Use our Hoola Wave Bronzing Balm for a natural-looking warmth wi...read full article
Because the only thing more important than your first-day outfit is your hairDubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter.Infused with plant-powered ingredients, mood-lifting scents, and a packaging that stands out, Lola from Rio’s collection is a love letter to curly, coily, straight, and wavy-haired students who want to feel as bold as they look. Think vegan leave-in c...read full article
SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that rolls out a bold aesthetic to captivate long-time fans and invite a new generation to enter the code and create their own beauty reality.Plug into The Prophecy Palette’s eight electrifying shadows and download a full glam update straight to your li...read full article
A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy PotentialDubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed to adapt to each user’s individual lifestyle, and health goals, whether it’s increasing physical energy, improving mental focus, reducing stress, or boosting immunity.As consumers are on the lookout for more customized solutions for their health routines, Nooria introduces a breakthrough exper...read full article
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year.💕💕Join the movement!💕💕Find your glow spot in TOPSTRETCHING Downtown Burj Vista & TOPGYM Palm Jumeirah. Explore our exclusive Post-Workout Glow Stations at both branches, fully stocked with Benefit's iconic bestsellers. These Glow Stations offer the perfect opportunity to discover Benefit products and create stunning makeup ...read full article
Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being.Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre D’Or and Perle D’Or. Rewriting olfactory scripts that have primarily focused on developing fragrances to convey confidence and occasion, ARMAF explores the uncharted by weaving in stories steeped in culture, connection, and celebration of being.Deeply rooted in the Japanese philosophy of Ki...read full article
It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be turning heads and feeling fabulous all season long!Dewy DreamEmbrace a fresh-faced glow with our Dew La La look! Start with the ultimate dewy skin using our beloved Dew La La, which hydrates and enhances your natural radiance.Add a pop of color to your cheeks and lips with the new Benetint Raspberry—a delightful burst of berry that ...read full article
As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect!Radiant Sunkissed GlowAchieve a radiant, sun-kissed glow with Hoola Wave, Benefit's bestselling bronzer in a creamy balm form! For a natural finish that enhances your complexion beautifully. Infused with nourishing key ingredients like jojoba seed oil, shea butter, and avocado oil, Hoola Wave leaves your skin feeling soft, smooth...read full article
Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you were wearing featherlight falsies.Far more than a lash coat, the Lashlighter lifts, lengthens and defines in one clean, clump-free go, creating that sculpted, wide-eyed effect usually reserved for backstage pros or lash techs. It’s especially flattering on deep-set eyes, where the formula works over...read full article
In recent years, permanent makeup in Dubai has become more than just a trend — it's a lifestyle choice for women who value time, confidence, and long-lasting beauty. Whether it’s flawlessly defined eyebrows, softly tinted lips, or camouflaging old scars, semi-permanent solutions are now a go-to option for clients seeking natural enhancement.Dubai, known for its luxury beauty services, offers a wide range of options: from microblading eyebrows and nano brows to lip blushing and dark lip neutralization. With so many salons and artists to choose from, finding the right professional can feel overwhelming — especially when ev...read full article
Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink. Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas. Whether you're melting under the midday sun or faking a breeze in front of your fan, here's how to stay dewy and delicious from sunrise to sundown.Let's start with the bounce. The SHEGLAM HydroSlime Primer has the kind of jelly-slime texture that feels like skincare ASMR, cooling, stretchy and instantly soothing on contact. But don't be fooled by the fun;...read full article
Celebrate the season with scents inspired by nature's most vibrant waterscapesDubai, UAE – June 16th 2025: As the summer sun reaches its peak, House of Noya invites fragrance lovers on a sensory journey that captures the freedom, warmth, and wanderlust of the season. Acqua Collezione is a six-piece fragrance series that transports the senses across rivers, coastlines, and ancient waters, from the vibrant shores of the Mediterranean to the lush calm of the Amazon.Launched earlier this year, Acqua Collezione has become a standout expression of House of Noya's signature storytelling approach, where scent becomes a passport to dista...read full article
Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick.This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable coverage that goes from barely-there to bold in a swipe. The best part? It leaves a soft, dewy finish that looks like you’ve just stepped off the beach.It’s the ultimate multitasker. Use it on cheeks, lips, even eyes, and it still won’t feel heavy. The formula is long-lasting, super easy to blend ...read full article
Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye LooksHourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is fronted by acclaimed actress Eve Hewson, who brings to life the personas of the Minimalist, Realist, and Futurist—each representing a distinct mood and identity."Every Hourglass palette tells a story. As an actress, I find the ability to transform through makeup empowering," says Hewson....read full article
Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity pouch.Designed for on-the-go beauty lovers, these portable items help you fight frizz in the humidity, combat dryness in colder climates, refresh your scalp after city pollution, and keep your hair feeling healthy, nourished, and photo-ready wherever you land.Cleansing Purifying Scrub with Sea Salt (75ml)Afte...read full article
Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us). That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense.It all started with a simple question. Why are we still building entire palettes around throwaway shades? So we flipped the script and based each Daydreamer Mini Palette on color season theory, the time-tested approach that helps match tones to your natural features for instant harmony. The result? Four flattering shades tailored ...read full article
Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a moment of calm, BUFARMA embraces a slow beauty philosophy rooted in tradition, care and results.Backed by three generations of Italian pharmacy expertise, BUFARMA harnesses the power of buffalo milk—naturally rich in ceramides, lipids, calcium and essential vitamins—to hydrate, strengthen and pr...read full article
Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season longWhy You'll Love It:Bold Power Blue: Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner glow!Unmatched Volume: Enjoy 36 hours of dramatic volume without any heaviness. The gravity-defying formula ensures your lashes look full and fabulous all day long.Lightweight Formula: Infused with lightweight aero-particles, thi...read full article
FOUNDATION StickThis season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION Stick does it all. With a creamy texture that blends like a dream and sets to a soft matte finish, it delivers a lightweight, skin-like feel every time.Infused with skincare-loving ingredients, it keeps your skin hydrated throughout the day while offering customizable coverage — whether you’r...read full article
June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze:Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for makeup that stays dewy and locked in all day.The SHEGLAM Complexion Pro Long Lasting Breathable Matte Foundation is the real MVP. Sweat-proof, waterproof, and breathable with a filter-like finish, it’s mad...read full article
Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup!This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time.Offering 12-hour hydration, this gentle, non-comedogenic essence is clinically and dermatologist-tested, making it suitable for all skin types, including sensitive skin. Key ingredients like niacinamide smooth pores and brighten your complexion, while Rose Hip Extra...read full article
Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season LongDubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered approach to skincare that supports your skin through long travel days, rising temperatures and daily exposure to the elements.Rooted in three generations of pharmacy expertise, BUFARMA is an Italian skincare brand formulated around a singular hero ingredient: buffalo milk. Naturally rich in lipids, calciu...read full article
Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow:SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. Use it solo, over, under, or mixed into your base for that high-gloss, pore-blurring, glass-skin finish. Plus, 3.5% squalane gives you hydration and skin-smoothing realness.For that sculpted snatched energy, the SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen-Buff is your pocket-size magic wand. Precision highlight? Check. Cr...read full article
As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine.This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and effortless magic.Soft Glam Filter Stick: A Filter Effect—Without the FilterThis creamy stick is your shortcut to glowing skin that looks smooth, even, and softly perfected. Infused with hyaluronic acid an...read full article
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with good vibes and extra self-love.Star of the show? Our hydra kiss LIP OIL – aka your new lip BFF. It’s non-sticky, ultra-nourishing, and brings just the right hint of color. Whether you're ...read full article
May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations.Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow palette, a courageous highlighter, a heartfelt blush, scholarly oil absorbing pads, Glinda the Good Witch™ & Wicked Witch™ eyeliners, a magical glitter lip kit, and a crystal heel inspired lip gloss. Wheth...read full article
Paris's Most Iconic Haircare Brand Makes Its Debut in the EmiratesDubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing innovation in Europe's most exclusive salons and vanities, this iconic haircare is now just a click away for GCC beauty lovers.Founded by renowned celebrity colourist Christophe Robin, the brand was born out of necessity to restore the hair health of his A-list clients who suffered from the effects of constant colour...read full article
Travel-proof skincare, wherever the journey takes youBetween dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across continents is a necessity. Enter LYMA, the gold standard in luxury beauty tech that transforms travel downtime into skincare wins, all from the comfort of your hotel suite, airplane seat, or wherever your travels take you.(LYMA Laser, Dhs. 9,900.00 is available at www.lyma.life)Renowned for its cutting-e...read full article
As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes.A Time for Radiance and RenewalAs temperatures rise and the days stretch longer, now is the perfect moment to indulge in self-care. The Catrice Spring/Summer 2025 collection brings you a fresh take on beauty, w...read full article
May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for.At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into shape, cools on contact, and glides fluently across the skin. But beyond the bounce is a formula designed to work overtime. Packed with hyaluronic acid, peptides and algae extract, it delivers up to 24 hours of hyd...read full article
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