DUBAI, United Arab Emirates (April 8, 2015) - Tiffany & Co. today celebrated the opening of its newly relocated boutique in Dubai’s most prestigious shopping resort, Mall of The Emirates. Occupying 1,518 -square-feet, the new boutique celebrates Tiffany’s exquisite design heritage which is reflected in the jeweler’s store environments throughout the world. All Tiffany stores feature design elements that speak to the company’s rich legacy, creating a place where dreams come true.
“Our new location has increased in size and provides us with an enhanced presence within the mall increasing our brand visibility within one of the most important shopping destinations in the UAE. This relocation highlights the importance of this market to our regional growth strategy. We invite everyone to discover the magnificent jewelry that places Tiffany at the forefront of glamour and style. With the legendary heritage of Tiffany & Co. reflected in the new store design and the extensive collections of high fashion, fine and statement jewelry available, we are introducing an enriched Tiffany experience to our customers,” said Renaud Pretet, Tiffany’s Vice President of the Middle East & Africa.
Glamour and style gives way to love and romance as you enter the store to discover the bridal collection, with the world’s most coveted diamond engagement rings showcased amid custom furnishings and white lacquered walls. Included in the collection is the Tiffany® Setting, which has enjoyed universal popularity since its 1886 introduction. Customers can further explore the brilliant rings in the comfort of a private salon. They may also visit the adjacent fine and fashion jewelry salon with Tiffany’s color-saturated diamonds and vibrant gemstones, which played an important role in its rise as a premier jeweler.
Other interior details include gilded walnut paneling, chandeliers and carpeting with magnolias patterned after the stained-glass masterworks of Louis Comfort Tiffany, son of the company’s founder and a world leader of the Art Nouveau movement. The store’s exterior features details of the entrance to the Fifth Avenue flagship store, including the Art Deco-style stainless steel doors.
In addition to its lustrous array of diamond jewelry in platinum and 18-karat gold settings, customers will discover the collections of Tiffany’s Design Director, Francesca Amfitheatrof, from the ranges of Tiffany T and Atlas™ jewelry of bold, iconic beauty.
Fine and statement jewelry also sparkle in the Tiffany showcases like the Victoria Collection in which marquise and round brilliant diamonds bloom like exquisite flowers as well as Tiffany Keys to collect and wear as symbols of joy and a life filled with brilliant possibilities.
Wrapped in the famous Tiffany Blue Box®, an international symbol of excellence, these coveted creations honor a great legacy that has made Tiffany the premier destination for gifts, as well as jewels of legendary beauty and objects of desire that epitomize a life lived well.