• The three-year agreement includes awareness initiatives and activities aimed at creating a supportive ecosystem for innovation and creativity while ensuring and providing full protection for intellectual property rights.
• The agreement emphasizes the importance of protecting creators' and innovators' rights, establishing a culture of intellectual property respect, clarifying the consequences of violations, and reinforcing adherence to relevant legislation.
• The agreement supports national priorities by developing skills, nurturing talent, and encouraging innovation across key sectors in the UAE.

Dubai, UAE (14 March 2025) - The Ministry of Economy has entered into a three-year cooperation agreement with Nissan Middle East to enhance community awareness and strengthen the protection of intellectual property rights. The signing ceremony was attended by H.E. Abdullah bin Touq Al Marri, UAE Minister of Economy, was officially signed by H.E. Dr. Abdulrahman Al Muaini, Assistant Undersecretary for the Intellectual Property Sector, and Thierry Sabbagh, Divisional Vice President, President - Middle East, KSA & CIS - Nissan & INFINITI.

This collaboration is part of a joint effort to foster an environment that encourages innovation and creativity. It aims to safeguard intellectual property rights through a series of community awareness initiatives designed to educate businesses, entrepreneurs, and the public on the importance of intellectual property compliance. Recognizing and respecting these rights plays a crucial role in advancing economic growth, competitiveness, and technological development across multiple sectors.

H.E. Dr. Abdulrahman Al Muaini emphasized the significance of this agreement in strengthening cooperation between the Ministry and the private sector, staging: 'This agreement reaffirms the Ministry of Economy's commitment to developing strategic partnerships that enhance the protection of intellectual property rights. Intellectual property is a fundamental pillar in motivating creators and innovators to develop their ideas and transform them into economically valuable projects. By raising public awareness and promoting a culture of respect for three rights, we create an ecosystem where innovation thrives, benefiting both individuals and the economy.

Additionally, the agreement aligns with the 'Year of Community' objectives, which focus on skill development, talent nurturing, and fostering innovation in key national priority sectors.

Thierry Sabbagh, Divisional Vice President, President - Middle East, KSA & CIS - Nissan & INFINITI, reaffirmed Nissan's commitment to consumer protection and intellectual property rights, stating: 'At Nissan, we strongly believe that public-private partnerships play a crucial role in safeguarding intellectual property, ensuring compliance, and most importantly, protecting our customers. The Memorandum of Understanding that we have signed with the UAE Ministry of Economy underscores our ongoing commitment to combating counterfeit automotive parts, ensuring that every Nissan component meets the highest standards of safety and authenticity. Through these strategic collaborations, we remain dedicated to driving innovation, empowering communities, and reinforcing our customers' trust in our brand.'

Under this agreement, the UAE Ministry of Economy and Nissan Middle East will implement a series of programs, initiatives and events aimed at increasing public awareness about intellectual property rights. Key efforts include:

• Educational workshops, seminars, and exhibitions to inform businesses, creators, and the general public about intellectual property protection.
• Awareness campaigns to highlight the risks and consequences of intellectual property violations and the benefits of compliances.
• Innovation-driven programs encourage entrepreneurs, businesses, and young talent to respect and protect intellectual property as part of sustainable economic growth.

The collaboration with Nissan Middle East marks an important milestone in the Ministry of Economy's mission to promote corporate social responsibility and strengthen private-sector involvement in fostering innovation. By working together, the Ministry and Nissan aim to achieve long-term sustainable impact – supporting businesses, innovators, and the broader community in building a future where intellectual property protection drives creativity, safety, and economic progress.