IMMERSION INTO THE HEART OF PURISM

Parmigiani Fleurier is rewriting watchmaking in its two-pronged quest for purism and innovation. In contrast with the mainstream, Parmigiani Fleurier speaks the language of rarity, meaning, form and content, traits shared by all the new models presented at Watches and Wonders 2023. Through world premieres, a celebration of platinum and an exceptional trilogy, Parmigiani Fleurier is breaking new ground, yet remains faithful to the founding spirit of the company and its fundamental hallmarks of purity, discretion, and minimalist sophistication, all driven by the desire to innovate in order to make watches lifelong companions. Enthusiasts are invited to embark on an initiatory journey, one that began last year and which places the demand for purity at the core of the creative process with one sole objective: horological complications revisited to ensure user friendliness.

Good things come in pairs! Parmigiani Fleurier presents the TONDA PF Minute Rattrapante, a new world premiere embodying functional continuity with the TONDA PF GMT Rattrapante launched in 2022. The TONDA PF Minute Rattrapante is not the brand’s only high-impact new release. Platinum, the rare and precious metal that has gradually become one of Parmigiani Fleurier’s signatures, has notably been chosen for the iconic TONDA PF Micro-Rotor – a glowing tribute to the model that laid the foundations of the new collection – as well as the TONDA PF Tourbillon, which this year features a platinum dial tinged with Milano blue.

“At Parmigiani Fleurier, we aspire to create superbly elegant timepieces that appeal to purists of tomorrow seeking personal hedonistic pleasure. A savvy cultural elite in watchmaking who appreciates heritage, superior craft and has a strong sense of style and refinement.”

Guido Terreni, CEO Parmigiani Fleurier