DUBAI - UAE: With less than a fortnight to go until the start of the Badminton Asia Mixed Team Championship in Dubai, the local organisers - Beyond Boundaries Sports Management Consultancy, with the support of UAE Badminton Federation met with around 40 badminton clubs based around UAE and called on their support to promote the continental championships.

  
The meeting was addressed by Beyond Boundaries Board of Directors Dr. Sathya Menon, Jayesh George, and Prajeet Pareparampil at the India Club Dubai on Thursday. BWF's Dubai Badminton Development Manager Jaffer Ebrahim was also present as they briefed the gathering on the upcoming Championships, to be held under the patronage of His Excellency Sheikh Nahayan bin Mabarak Al Nahayan, UAE Cabinet Member and Minister of Tolerance and Coexistence.
 
'It was a fruitful meeting; and we were very happy to see the number of badminton clubs attending it. The clubs around UAE play an important role in promoting the sport and producing promising players who are part of the UAE national team. We are confident that involvement of these clubs will help us reach a wider audience in promotion of the upcoming championship,” said Dr. Sathya Menon, CEO of Beyond Boundaries.

“The Badminton Asia Mixed Team Championship is an important event for UAE and Dubai, and it is a great moment for the UAE Badminton Federation and the clubs to be part of this prestigious event. We are all looking forward to work as a family. Seeing all the clubs coming together to support one objective of making the championships a grand success, is amazing. This very much aligns with the national federation’s vision of supporting everyone play this amazing sport,” said BWF's Dubai Badminton Development Manager Ebrahim.
 
He further added, “Dubai has a rich history of hosting successful badminton events; and we are looking forward to host another one in the coming days.”
 
Yu Fu Lai Sports FZE, Cosmos Badminton, Nurture Sports Academy, India Club and Captain Badminton Club were some of the badminton clubs which attended the meeting on Thursday. The clubs would receive special discounts in various areas during the championships.
As many as 17 teams, including defending champions China and host UAE, will vie for the coveted trophy at the Badminton Asia Mixed Team Championship that begins on February 14 at the Expo City – Dubai Exhibition Centre.
The championship holds utmost significance as it offers important world rankings in the qualification to Olympics, while serving as the qualifier for Sudirman Cup, Thomas Cup and Uber Cup.