Beauty and fitness in perfect balance

Aparna Bajpai, founding CEO of BeingShe organization, confirmed that Dubai’s biggest fashion and talent show will be back again for the 4th time this November. Each year, the pageant brings together women from different backgrounds to represent their countries in this empowerment journey.

Brand endorsement opportunities, international media exposure, modeling portfolio books and an annual membership are part of the many benefits for this year’s participants not to mention haute couture dresses which they will be wearing for the grand finale night designed by the international Lebanese fashion designer Walid Atallah.

BeingShe Universe 2022 will kick off with the finalists' meet up and press conference during the second week of November followed by the finalists’ 4 day training workshop which will be held from the 22nd to the 25th of November 2022 at AB Fitness, Mina Jumeirah Port Rashid, Maritime City, Dubai, UAE with the fifth day being the grand finale night.

We are excited to be partnering with BeingShe on this initiative as we strive to bring beauty and fitness in perfect balance. The models will be trained on nutrition and physical fitness by our certified inhouse trainers and will each get a personalized workout plan, said Bhupesh Kamble, owner of AB Fitness center, Dubai.

Lokesh Sharma known for Show Direction and Choreography for Indian and international Pageants, Fashion Awards and Fashion films will coach the participants on body posture & ramp walk training during the workshop. 

Other sessions will include image makeover, beauty & fashion trends sessions, fitness, styling and personality development.

Aparna explained that the aim of this platform is to open doors of exposure and opportunities for aspiring models to be discovered by more brands whom they can collaborate with for their own personal and professional growth. Additionally, to amplify their voices for various causes/advocacy  they each are passionate about.

Ex participant Lorevie Rexie who bagged the Grand Winner title in 2020 says that the platform opened up numerous opportunities for her in the film industry and the whole experience gave her confidence. Shortly after being crowned, she became the most searched for on Google and soon she will launch her first book.

Outgoing grand winner for 2021, Pooja Kathuria who still decided to continue despite losing her mother at the beginning of the pageant, confesses that she has commanded a lot of respect in the industry because of the title.

Females aged 18 plus, regardless of nationality and marital status are invited to register for the online auditions. All you have to do is submit three pictures of yourself on the BeingShe website  and follow instructions. The team will inform you if you have been shortlisted as a finalist. Grooming fees apply to all finalists.

The media partners for the event have been finalized as Channel 4 as the radio partners and B4U as the Television partner for the event.

BeingShe Universe Ex - participants success stories 

“ BeingShe Universe platform opened up numerous opportunities for me in the film industry, the whole experience gave me the confidence”  - Lorevie Rexie, Grand Winner 2020 

“ I got an opportunity to connect with a community of like minded women from different walks of life” - Marina Savic, Ambassador  

“ I learnt so much about the power of femininity, about being comfortable in your own skin and having ambitions no matter how big or small” - Rebecca Lilly, second runner up

“Do not give up on your dreams, trust me girls when you work hard, success will always be there with you” - Pooja Kathuria, Grand Winner 2021 

“ I am so honored to have all these titles and still can not believe that I achieved all this. I am happy that I can be a reference and an example to other women ” - Anastacia Torachuk, Ambassador Kai Clinic, 1st runner up, Best social media

“BeingShe Universe helped me to connect with my true core element which had gone under covers because of different circumstances so the experience helped me reconnect with the things that I love” - Sadaf Ali, Participant