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Samsung Announces Plans to Create the Ultimate Sustainable Home Experience

Saturday, September 3, 2022/ Editor -  


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SEOUL, Korea 3 September 2022: Samsung Electronics Co., Ltd., revealed today at IFA 2022 its vision of creating the ultimate sustainable home through advanced energy savings technologies and strategic partnerships as the company sets its sights on becoming the No. 1 energy-efficient appliance brand.

“As customers’ needs are shifting towards more sustainable options, we are excited to meet those needs by delivering the latest energy saving, smart appliances,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “By leveraging efficient appliances with the synergistic features of SmartThings, we are planning to offer a truly sustainable home experience like never before.” 

No 1. In Energy Savings Through Smart Technologies

With the introduction of SmartThings Home earlier this year, Samsung laid the foundation for creating a truly sustainable home. Combining connected appliances with services such as SmartThings Energy  with AI Energy Mode, users are able to maximize energy savings, through optimizations. 

For Samsung’s No.1 energy efficiency rated washing machines , SmartThings Energy with AI Energy Mode optimizes laundry cycles  with technologies such as AI Ecobubble™ which cuts energy by up to 70%  by washing clothes with cold water while still delivering powerful cleaning. 

Samsung refrigerators, also rated No. 1 in energy efficiency in its category , benefit with SmartThings Energy with AI Energy Mode by intelligently adjusting temperatures based on door opening patterns and compressor speed , saving users up to 10% on energy use. This savings is expected to increase to 30% by the end the year— up to 15% through  AI algorithm which optimizes compressor speed and defrost cycle  with an additional 15% reduction through maintaining a higher average internal temperature  in the refrigerator.  

Other notable energy savings include 40%  for the Eco Heating System, 20% for dryers, and 20%  by the end of this year for the Residential Air Conditioner (RAC) .

Further, in the European market starting this month, for new Bespoke AI™ laundry appliances, Bespoke Bottom Mounted Freezer and Eco Heating System (EHS), Samsung is pushing to go beyond what is required with the current “A” , delivering an added 10% extra energy savings for applicable models.

Together, these energy savings serve as precursor to the future of sustainability that Samsung envisions for its appliances. As such, Samsung has set a goal of ensuring, by 2023, 100%  of major appliances such as refrigerators, washing machines and RAC and EHS will be Wi-Fi enabled and SmartThings integration capable.  

Beyond appliances, with Q CELLS, Samsung has developed the Net Zero Home , a truly self-sustainable home capable of generating and storing sustainable energy from solar panels to power the latest efficient Samsung appliances, all intelligently controlled by SmartThings. 

Changeable Bespoke Designs Adapting to Home Life

The sustainability of Samsung appliances can also be found in the adaptable designs for the Bespoke products. Modularity and changeable panels built into appliances, such as the Bespoke refrigerators, reduce waste by extending the lifespan of appliances. Users can purchase additional designs and easily switch the panels on their Bespoke refrigerators as their lives evolve, which in practice means appliances can be updated instead of being thrown out as needs change. 

Committing to Sustainability through Durability, 20-year Warranty

Also included in Samsung’s vision for sustainability is the backing of the company’s advanced Digital Inverter Technologies (DIT). Built on more than 25 years of research and development, DIT affects everything from energy efficiency to performance as well as the durability of major appliances. 

By offering a 20-year warranty —Samsung’s most comprehensive warranty to date—for Digital Invertor Motors and Digital Inverter Compressors, the company is not only backing its confidence in the reliability of its products but further making a commitment to reduce waste and promote sustainability . For users, the warranty means extra peace of mind knowing they can use their appliances for years to come.

Collaboration to Create Cleaner Technologies

In becoming the leader of energy efficient consumer technology, Samsung is also collaborating with companies with eco-conscious goals. With Patagonia, Samsung has developed washing machine technologies to cut microplastic pollution produced from laundry. The new washing machines, slated for release in September, will be able to reduce microplastic pollution from laundry by an impressive 54%.  New washing machines are not the only ones to benefit as all connected washers will also gain access to this course by the end of the year through updates.

As sustainability becomes a critical factor in our lives, Samsung is excited to lead by creating home appliances that can help save energy and resources at home. Join us for IFA 2022 or visit to learn more.

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