The fifth-generation SUV combines cutting-edge interiors with the latest tech innovations 

Dubai, United Arab Emirates, June 13, 2022 – Al Majid Motors, the exclusive dealer for KIA in the UAE, has announced the launch of the all-new Sportage. The fifth-generation Kia Sportage combines cutting-edge interiors with the latest tech innovations to ring in a new era for one of the brand’s most sought-after models. Equipped with a comprehensive redesign the 2023 Kia Sportage takes the identity to the next level while paying homage to its rich heritage. 

The arrival of Kia Sportage in the UAE brings in a new offering of the brand with its new design philosophy ‘Opposites United’ which inspires every aspect of the SUV’s appearance. Sportage’s exterior epitomises contrast with its bold, impactful lines and assertive presence, balanced with innovation and instinctive characteristics that make it a great fit for the roads in the UAE.

Mohammad Khader, President of Al Majid Motors, said, “The new edition of Kia Sportage exemplifies the Kia brand heritage and weaves it with the latest automotive innovations to create an offering ideal for the UAE drivers. The new edition elevates the level in the SUV class and sets the standards high. Our customers in the UAE can now explore this automotive marvel and its unique designs, performance, and power features at Al Majid Motors.”

The dynamic and assertive road presence is granted to the SUV with a thought-provoking design statement and detailed-oriented black grille graphic. The distinctive futuristic-styled boomerang-shaped LED daytime running lamps further add to the overall look. Depending on spec and model, the 2023 Sportage rides on 17-inch, 18-inch, or range-topping 19-inch wheels, with a choice of different alloy designs, colours, and finishes. 

The interiors of the all-new Sportage exude equal confidence with intuitive and innovative technology and a driver-orientated space. It tends to both the driver and the high-tech 12-inch touchscreen and the advanced integrated controller act as the nerve center for connectivity, functionality, and usability needs. 

The new Sportage focuses on the best technologies to ensure efficiency, power, and performance are at par with the luxury and comfort that the SUV exemplifies. With a comprehensive range of powerful, responsive, and efficient powertrains, the SUV is ready for any drive you wish to take and any roads you plan to travel. 

It is also home to the very latest passive, active, and ADAS safety technologies. With safety being a top priority during development, the fifth generation Sportage is one of the safest vehicles in its class. Add to it, Kia’s acclaimed in-house developed Advanced Driver Assistance System (ADAS) technology helps the Sportage to avoid potential hazards, fully protecting occupants and other road users on every journey. As part of its ADAS package, the all-new Sportage features Kia’s industry-leading Forward Collision-Avoidance Assist (FCA), which helps avoid collisions with objects in front of the vehicle while driving.  

The Kia Sportage is priced at a starting price of AED 89,000. Customers can now visit ‘KIA - The Move’ on Sheikh Zayed Road or call 800 542823 to learn more about the model and book a test drive.