The new hybrid Makeup range from Max Factor: Miracle pure, skin-improving foundation
CARE WHILE YOU WEAR
Introducing Miracle Pure makeup, a new range inspired by skincare, but mastered by Max Factor. Developed with unique formulas to enhance skin texture and ingredients to help skin from within. It’s time to achieve a radiant and flawless look, infused with both colour and care.
This unique new skin-improving foundation is our global ambassador’s new go to products. Priyanka Chopra Jonas is the face of the campaign and she’s using the shade W89 Warm Praline.
MAX FACTOR miracle pure skin-improving foundation – 90 AED
1 minute miracle / CARE WHILE YOU WEAR
Clinically proven to improve skin
The MIRACLE PURE SKIN-IMPROVING FOUNDATION is Max Factor’s first foundation and skincare, infused with 89% skincare ingredients, including a collagen-boosting complex, Vitamin C and hyaluronic acid. With just a drop, your complexion is enhanced, giving you a flawless, radiant finish. The foundation is designed to revitalise the look of dull and dry skin with a weightless feel. This advanced formulation is clinically proven to provide you with 24 hours of hydration – it will instantly plump and improve skin’s firmness day-by-day. Due to its unique complex, the product will boost your skin’s natural elastic and collagen products for a more youthful complexion. Available in 20 medium coverage, buildable shades to help blur imperfections. SPF30PA+++ UVA/UVB. Clinically and dermatologically tested.
Key Benefits
Cares while you wear - skin improving foundation with 89% skincare ingredients
o Vitamin C, hyaluronic acid, antioxidants, collagen-boosting complex
o Tackles skin firmness and hydration
o Boosts the skin’s natural elastin and collagen production
Enriched with a hydrating complex for 24 hour hydration
Clinically and dermatologically tested
Non-comedogenic
Suitable for sensitive skin
Weightless feel
SPF30PA+++ protection works to minimise premature damage from UVA and UVB rays
Blends effortlessly with medium buildable coverage, that blurs imperfections for healthy looking skin
TESTING CLAIMS
After immediate application, consumers agree:
o 91% agree that the formula blends effortlessly
o 89% agree that it blurs imperfections
o 88% agree that the formula is non-greasy
o 84% agree that their skin looks instantly brightened and more luminous
o 84% agree that their skin looks healthy
At the end of the day, consumers agree:
o 99% agree that it is comfortable to wear
o 88% agree that it does not look cakey on skin
o 83% agree that pores look less prominent
o 83% agree that skin feels noticeably smoother
After 5 days of use, consumers agree:
o 94% agree that it has a weightless feel
o 93% agree that the foundation moves with skin
o 89% agree that their skin feels noticeably smoother
o 86% agree that their skin looks hydrated
o 80% agree that it gives them a radiant complexion
Miracle pure skin-improving foundation shade range:
C30 PORCELAIN N75 GOLDEN
C40 LIGHT IVORY W76 WARM GOLDEN
W70 WARM SAND W89 WARM PRALINE
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