Consumers can now select their favorite bezel type and color at no extra cost when buying The Frame

Dubai, UAE – 30 October 2021:  Samsung Gulf Electronics today announced the launch of a new customer-centric promotion exclusive for The Frame lifestyle TV. Consumers purchasing the next-generation innovation across the UAE have an opportunity to choose the bezel of their choice at no additional cost. With customization more popular nowadays, this latest offer allows Samsung customers to add the finishing touches to their new entertainment outlet in line with their own visions and style preferences.

The Frame bezel comes in three different design types, with the modern option equipping personal space with a contemporary hint, the beveled type presenting an authentic picture frame appearance, and the limited edition arabesque type complementing local culture and heritage. Furthermore, these option are also available in multiple colors. For example, brown, teak, beige wood, and white for modern, or brick red or white for beveled. Whatever the combination customers select, a beautiful appearance is a certainty, in any room and on any wall.

With personalization and empowerment top priorities for Samsung customers, the Frame provides both while serving as an elegant work of art, giving any space the inspiration it deserves while tailoring to every individual need, preference, and style. With new partnerships in the Art Store, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on selections, empowering the owner to curate their own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. New customers of The Frame can also avail 4 month free access to the Art Store, from beloved classics to stunning photography.