04 October 2021, Dubai, UAE - The Polish trade delegation will debut as a national pavilion along with the Polish Zone, all in one place for the first time. Presenting its all natural, tailored and organic cosmetics line at the upcoming Beautyworld Middle East trade fair (5-7 October 2021), the largest international expo for beauty products, hair, fragrances and wellbeing in the Middle East.

Returning for the 25th edition, Beautyworld Middle East will see live demonstrations, featuring international beauty experts along with the latest techniques, products, and styles in the industry.

Premium cosmetics including haircare, skincare, to make-up tools and much more will be on display at the Polish National Pavilion number S1-B26 in Saeed Hall 1 at the exhibition. Visitors will be able to trial a completely new range of all natural & organic products, including effective skin treatments for anti-ageing, plant-based alternatives to animal collagen. In addition to the cosmetic hair and skin range, Bio Stage will introduce its intelligent Skin Analysis Module, which uses Machine Learning to analyze the skin type and color of customers in order to recommend them the best matched products.

Poland is known in Europe for developing quality beauty products and in 2020 alone the country imported $1.021 billion worth of beauty cosmetics and skin care products. The country is the fifth-largest cosmetics market in Europe with approximately 100 large and medium-sized and over 300 small and very small manufacturers of cosmetics, and the industry is looking at reinforcing its presence in the Middle East region with premium, organic and affordable cosmetics. 
Organized by Polish Trade and Investment Agency, visitors to the exhibition will have the opportunity to meet Polish officials and interact with more than fifteen Polish companies, try new product lines, as well as uncover the research and development operating in the cosmetics industry. 
The Middle East Cosmetics Market Outlook 2025 cites several market forces influencing the US$32.2 billion growth including a high level of disposable income and demand for ethical products. Moreover, the report pegs the Kingdom of Saudi Arabia and the UAE as the two largest markets for the region – predicted to grow by 12 and 5.8 percent respectively.

“The beauty industry in the Middle East has proved to be more resilient during the pandemic, with consumers showing more interest in purchasing green products with more natural and organic ingredients,” said Zaneta Berus – Managing Director of BERM, agency responsible for industry sector promotion in cooperation with Ministry of Economic Development and Technology. 

“This increasing appetite for brands producing sustainable products is what we are committed to realizing with our presence at Beautyworld Middle East,” added Zaneta.

Visitors can visit the Polish National Pavilion at the Sheikh Saeed Exhibition Centre, Hall 1, Ministry of Development and Technology national stand number S-1-B 26 , from 10am – 6pm on all three days.