Agreement follows public-private partnership model to improve customer experience

Abu Dhabi, February 28, 2021- Al Masaood Group, one of the leading family businesses in Abu Dhabi, signed a Memorandum of Understanding (MoU) with SAAED, a top provider of traffic safety services, and parking and inspection innovative systems. In another strategic public-private partnership (PPP) between two major industry players in the country, the MoU seeks to improve customer experience through the delivery of cutting-edge services and solutions that meet public needs.

Under the terms of the agreement, the two parties will lay the foundation for more efficient roadside assistance operations and services, exchange experiences and knowledge, and provide competitively priced transport fleets in Abu Dhabi.

Both sides also agreed to enhance their coordination to develop inspection and compliance services in small- and medium-sized commercial ports, tourist and fishermen ports and yacht berths in the emirate. The same joint services will also be extended to the industrial, energy, oil and gas and petrochemical facilities.

H.E. Engineer Ibrahim Yousef Raml, CEO of SAAED, said: “As part of its strategy, SAAED is keen to continuously expand and build its partnership with government and private entities in Abu Dhabi and the UAE. This is our response to the directives of our wise leadership to offer smart services and implement best practices to bring happiness to the people. Our agreement with Al Masaood will be the start of our fruitful cooperation across various fields.”

H.E added: “Both parties are pioneers in their fields. Given this, our mutually supportive MoU will add real value to our respective businesses and the entire UAE economy. Our collaboration follows the PPP model, which is vital to boosting the national development plan and establishing strong mechanisms to build a future that we want, in line with Abu Dhabi Economic Vision 2030.”

Ahmed Salmeen Chief Executive Government Affairs, Al Masaood Group, said: “Our agreement with SAAED will further enhance our already fruitful relations, enabling us to jointly improve customer services and provide excellent experiences through our innovative solutions, in line with the people’s aspirations and needs. At Al Masaood Group, we will always seek ways to help strengthen the collaboration and communication between the government and private sectors in Abu Dhabi as part of our commitment to the emirate’s socio-economic development process. The MoU reflects as well Al Masaood’s response to the vision of our wise leadership to build a local private sector with active contributions to Abu Dhabi’s economy.”

He added: “Al Masaood, represented by its various companies and divisions, is keen to build strategic partnerships with various government bodies as a means to achieve the goal of Abu Dhabi Economic Vision 2030 for a strong and highly diverse and productive economy. We are fully confident that the MoU will yield positive outcomes as a result of our joint projects and initiatives that will be vital to attaining the respective expansion plans of Al Masaood and SAAED.”

Al Masaood and SAAED will also participate in relevant awareness campaigns, events and festivals that serve the public interest.