Complimentary virtual and offline activities

Dubai, United Arab Emirates, 19 January 2021:  Join us at BurJuman as we enter 2021 in style! This Dubai Shopping Festival (DSF), the Mall invites visitors to discover the new through its interactive pop-up installation-The Style Closet- in the main atrium until 30 January 2021, daily, between 2 pm and 10 pm.
 
Every day, ‘The Style Closet’ will introduce visitors to the hottest new styles of 2021 from some of their favourite brands including; Next, H&M, LC Waikiki, Aeropostale,  Forever 21, Splash, Ardene, The Children’s Place, Gaudi, Souvenir, Arrow, Color Plus and Cotton On.

On Fridays and Saturdays, between 5 pm and 9 pm, the closet will come to life as live models showcase looks from across the Mall’s extensive fashion and lifestyle offerings, curated by celebrity fashion stylist Gweys Soriano.

As Gweys shares her style tips and tricks to help us cruise through 2021 with effortless style, eight lucky spectators will be selected every weekend for style makeover demonstrations by her.
 
That’s not all, throughout the event, you can also visit our virtual dressing pod and style illusion mirror to try on fashion looks and up your Instagram style game with quirky, yet on-trend pictures. We also have something exceptional for little ones! How about a VR dance corner? Count us in! 
 
Make sure to share your weekend stories with us using #ShopTheStyleatBurJuman and stand a chance to win BurJuman gift vouchers. 

Plus: Don’t forget to save those receipts when you’re shopping with BurJuman this DSF. Until 30 January 2021, get a red raffle coupon on a spend of AED 150, blue raffle coupon on a spend of AED 200 and yellow raffle coupon on a spend of AED 350 on a single day. Lucky shoppers will be invited to the DSF Spin the Wheel event for a chance to win up to AED 1 million. T&C applies.