October 25, 2020:    In continued support of their partnership with UNICEF and ahead of World Children’s Day on November 20, Pandora hosted a creative workshop driven by a wish to inspire young minds to envision their future. As captured in a short film voiced by actor and Pandora ambassador Millie Bobby Brown, the Copenhagen-based event brought together a group of children to get creative, dream big and show what they could create with a simple cardboard box.

Through exercises in self-expression facilitated by a creative consultant, the children were encouraged to explore their passions. Each child received a variety of tools and materials and was asked to create something that represents their future aspirations. Potential vocations such as interior design, environmental science, architecture and athletics came to life in vibrant and detailed creations.

Julius, 10 years old, says: “I love thinking about how to build a new house – how it should look and what rooms should there be. I built an aquarium with a walk-through underwater experience with my sister because she loves life in the water.”

Central to the Pandora for UNICEF partnership is the belief that, with the right support and tools, young people can fulfill their potential and find their voice. “For World Children’s Day 2020, Pandora stands with UNICEF in its quest to empower young people,” says Pandora CEO Alexander Lacik. “Our workshop resulted in an inspiring video with an important message delivered by Millie Bobby Brown, a fierce children’s advocate. All children have dreams, but not all have the opportunities to make them a reality. We hope this video will help Pandora fans around the world to connect with this cause.”
 

Through a long-term global partnership that kicked off in 2019, Pandora is helping UNICEF reach more than 10 million children and young people with opportunities to learn, express themselves and find work in the future. “Children and young people are the future. With Pandora’s support, we can equip them with the skills they need and harness their energy, enthusiasm, and ideas; so they become active citizens who claim their rights and contribute to their countries’ societies and economies”, said Karen Hækkerup, Executive Director of UNICEF Denmark.

In support of UNICEF for World Children’s Day, Pandora launches a new addition to Charms for Change – a limited-edition globe-shaped charm that opens to reveal a heart, with €15 from each sale donated to UNICEF. Charms for change gives Pandora fans a way to contribute to the cause and wear their support for the world’s most vulnerable children.

Through these and future initiatives, Pandora for UNICEF aims to give children the chance to pursue their passions and fulfil their potential, so they can become the next generation of leaders, change-makers and entrepreneurs – the minds that will shape our future.

With Millie Bobby Brown leading the charge by kicking off the social media campaign, the film will stream on YouTube starting on October 22. Join the conversation and support Charms for change with #PandoraForUNICEF and #CharmsForChange.