Search DubaiPRNetwork.com

Home >> Automobile

Genesis Named Double Finalist for 2020 Idea Awards

Genesis Named Double Finalist for 2020 Idea Awards

Sunday, September 27, 2020/ Editor -  

Share

Home >> Automobile

Dubai, United Arab Emirates, September 27, 2020: Genesis Studio Hanam (South Korea) and an interactive event held onsite, the G90 Special Exhibition, have been named finalists in the 2020 International Design Excellence Awards (IDEA®) by the Industrial Designers Society of America (IDSA).
Genesis Studio Hanam was named a finalist in the Environments category while its G90 Special Exhibition seeks consideration in the Digital Interaction class.
Genesis Hanam is an inclusive experiential showroom which opened in 2016 at the Starfield shopping district (South Korea). It offers a variety of encounters such as docent tours, test drive programs, concept car exhibitions as well as client communication programs.
 
In commemoration of the G90 debut, the Special Exhibition was held at Genesis Studio Hanam until Jan 2019, attracting 78,000 visitors in 41 days. The vehicle took center stage within the studio and operated an 'Interactive Experience Zone' where the exhibition space changed color based on the guests’ clothing and accessories.
 
A Genesis official said “We are extremely proud to be considered by IDSA for our brand space and digital design efforts. For a young brand, a brand obsessed with design, each creative element becomes part of our legacy.”  
 
Previously, the Genesis G80 Sport was recognized as a finalist in the 2017 IDEA and the Genesis G70 was also recognized as a finalist in the 2018 IDEA. In addition, IDSA awarded the Genesis Essentia Concept with a Gold IDEA for Automotive and Transportation design in 2019. This is the brand’s first “best of the best” award win for Genesis Vehicle Design.

 


Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

Breastfeeding Friends Association marked World Prematurity Day

SLC and Dubai Chamber sign MoU to Enhance Legal, Institutional, and Research Coo ...

Mina Rashid Retains Its Title as the World's Leading Cruise Port at the World Tr ...

"Be Flawless" for the Perfect Complexion

Thousands of Runners Take to the Streets for Dubai Run 2020

Modon Completes Successful Demolition of Mina Plaza Towers

Mall of the Emirates and Ski Dubai Launch Festive Activities

Genesis Luxury Flagship SUV the GV80 Debuts in the Middle East & Africa

ENBD REIT Announces H1 NAV of USD 198 Million (USD 0.79 per share)

Shoppers Can Spend and Win Big With Top Promotions Over 3 Day Super Sale Weekend

Summary of Weekly Real Estate Transactions for the Week Ending 26 November 2020.

An Extended Weekend of Celebrations at the Waterfront Market

Dubai Gold & Jewellery Group Launches an Interactive Map for an Enhanced Gold So ...

Water Scarcity Issues in Middle East Countires Need Integrated Approach

International Air Connectivity Crisis Threatens Global Economic Recovery

HHC Organises Trial Race ahead of the Camel Trek Marathon for UAE Expats

Shop for Mega Deals at Big-name Stores With Up to 90 Per Cent Off for 3 Day Supe ...

SLC discusses role of government policies in achieving stable and quality legisl ...

Don't miss the last Ladies' Nights of 2020 at CLYMBâ„¢ Abu Dhabi

The Anti-Smoking International Alliance in London Re-elects its Emirati Presiden ...