08 September 2020 Dubai, UAE:   Eaton and EMAS - Egyptian Manufacturing and Advanced Systems Co., part of El-Sewedy Industries group, are announcing a long-term partnership in Egypt, that aims to increase Eaton’s electrical product portfolio’s presence across the country, of Low Voltage and Medium Voltage Switchgear systems.

This partnership represents a strong commitment from both EMAS and Eaton to support all the important sectors including buildings, industrial applications and utilities with leading electrical products that provide the best in safety, reliability and efficiency in Egypt.

Mr. Fernando Ceccarelli, General Manager and SVP of Eaton Power Distribution Division EMEA has commented: “This agreement will enable Eaton’s Power Distribution division to achieve its ambitious plans on localization in Egypt as growth lever to reposition Eaton in such an important market.”

“This partnership will allow Eaton to expand in Egypt through EMAS and El Sewedy facilities, while leveraging its strong product portfolio, technical capabilities and support across many industries” said Mr. Ashraf Yehia, Eaton Middle East Managing Director. He also added, “EMAS’s strong experience in electrical industry will further strengthen the position of our solutions in the market and we can drive together this mutually beneficial business growth.”

The Chief Operating Officer of El-Sewedy Industries Group, Mr. Ahmed Sadek EL Sewedy has stated, “This is a very important milestone for our company to achieve our long-term objectives and this partnership is also fully aligned with our future strategy to put our company as a top player in Egypt & MEA electrical market.”

The Managing Director for EMAS, Eng. Mohamed Attia has added, “This new partnership will strengthen EMAS’s market position throughout Egypt and will provide new growth opportunities as Eaton offers world class products. We look forward to working closely with the local Eaton team to deliver ongoing value to our customers providing the best Complete Solutions & service possible to customers across the Market”