Karl Lagerfeld Introduces #stayhomewithkarl Initiative on Social Media
The “TOGETHER WITH TEAM KARL” program seeks to engage and inspire its global brand community with activities, classes and entertaining content.
KARL LAGERFELD announces the launch of the “TOGETHER WITH TEAM KARL” program on its social media platforms.
Each week, the brand will introduce engaging content on the @KARLLAGERFELD Instagram channel, such as activities or classes that viewers can join themselves. Created in response to the global COVID-19 pandemic, the initiative seeks to help entertain people during this challenging period — hopefully bringing a smile to their faces while they are requested to remain inside their homes.
Celebrating a sense of community, upcoming performances will be hosted by various members of the #TEAMKARL brand family. Examples include a drawing class from Hun Kim (Design Director of KARL LAGERFELD), an at-home workout class from Sebastien Jondeau (Karl Lagerfeld’s former personal assistant and KARL LAGERFELD menswear ambassador), and a yoga lesson hosted by Alexandra Raoufi (an employee of KARL LAGERFELD who is also a certified yoga instructor).
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