Dubai, United Arab Emirates, March 02, 2020:   Al Adil Trading Co LLC, U.A.E.’s leading name for Indian food stuff has introduced a wide range of eco friendly products to make this Holi all the more colourful and memorable. Holi, which is India’s most colorful festival provides a beautiful blend of vibrant colors which makes everyone happy and positive. In keeping with the changing times, this year Al Adil is placing great importance to the concept of social responsibility. According to Dr. Dhananjay (Jay) Datar, Chairman & Managing Director, Al Adil Trading, there is a dramatic increase in the awareness level about the necessity to use eco-friendly products. “Like the previous years, on account of the social commitment of people living in this part of the world,  we have come out with a wide product portfolio that caters specifically to environment conscious people. We are always in the forefront when it comes to social responsibility and this is yet another step from our side to contribute to the wellness f our society,” he added.  

“As we all know, the festival of Holi is always associated with colors. We have been seeing how artificial colours are creating havoc among people. To overcome this problem, we have an exhaustive range of organic colors that help to prevent any damage to skin and hair.  We understand that chemical colors, especially metallic colors should not be used since they damage the skin as well as hair and the effects can be dangerous. Our organic and herbal colors like vegetable colors, turmeric, colors made from flower and fruit extracts are safe and people can enjoy without causing any harm to themselves. These colors are harmless and can be easily washed off. This is not only good for people who use them but also fr the environment,” he pointed out. 

Outlining the food stuff range, Dr. Datar stated that they have introduced a whole range of organic foods to meet the growing demand for high quality Indian food stuff that takes into account the need for a healthy diet option. “We have introduced gujiya, a sweet deep-fried dumpling stuffed with a mixture of sweetened khoya and dried fruits. There is also a range of laddoo as well as other sweets and savouries.  The acceptance by customers to our organic range of products as well as Multi Grain Atta, Soya Bean Atta, Low Fat Atta, Diabetic Atta & Cholesterol Management Atta has been phenomenal especially among the health conscious people of the UAE,” added Dr. Datar.

Al Adil Trading under the dynamic leadership of Dr. Dhananjay Datar, popularly known as ‘Masala King’, has taken market responsibility very seriously. “We are always trying to find out avenues that can enhance the experience of our customers. Our research team has found out that while many people want to include organic products in their menu, the high cost is making it difficult for them. We have worked out this aspect and we are now able to offer a wide range of organic products without burning a hole in the consumers’ pockets. With this initiative we try to reach out and provide assistance in a manner that we can. We do not do this to enhance our business. We do it because we feel it is our responsibility. We have laid down very stringent quality norms and there is no compromise towards that. Our stringent quality control measure has helped us to win numerous awards and recognition from nationally and internationally acclaimed bodies,” added Dr. Datar.