September 09, 2019:  What does ‘being a man’ mean in 2019? In today’s world, stereotypical gender codes are constantly being challenged. The truth is, there is no singular definition of masculinity anymore. 

 

For the Man of Today, it is about achieving success and self-fulfilment through career, family, and friends. Being a partner, father, friend, colleague. Navigating these various roles, the Man of Today seeks balance, authenticity and connection to his natural state. Inspired by this desire for balance, BOSS Parfums introduces a new signature Eau de Parfum: BOSS BOTTLED Infinite.  

 

Representing the BOSS BOTTLED values of integrity and authenticity, global fragrance ambassador Chris Hemsworth reprises his role as he embodies a new facet of the Man of Today. 

 

“I loved working on the new BOSS Bottled Infinite campaign.  There is a heavy focus on getting away from the chaos of urban life and reconnecting with nature which is always a constant goal in my life!  I am very grateful to everyone at BOSS and the director for this creative venture and hope everyone enjoys it as much as I do.” - Chris Hemsworth 

 

BOSS BOTTLED INFINITE NEW CAMPAIGN

 

Chris Hemsworth stars in the BOSS BOTTLED Infinite campaign film shot by Karim Huu Do with campaign photography by Matthew Brookes. The film shows him leaving the city behind to reconnect with nature, heading to embrace infinite opportunities. Moving from his urban world to be at one with his surroundings, he explores his passions – by himself and with his loved ones. The waves crash as he treads the sand barefoot. He feels connected and fulfilled, aware of the infinite range of possibilities ahead. 

 

BOSS BOTTLED RANGE 

 

Crafted by master perfumer Annick Menardo, the BOSS BOTTLED fragrance range allows the Man of Today to choose the scent that reflects his needs for the day. Enabling him to be the best version of himself, whatever he does and wherever he finds himself.  

 

A confidence-infused and sophisticated fragrance. BOSS BOTTLED reflects the Man of Today’s drive, integrity and warmth. He shows the world who he is: a man who acts according to his own set of values – every hour of every day. 

 

Yet in today’s increasingly fast-paced world, the Man of Today also recognizes the importance of carving out time for himself. He seeks out moments to reenergize and refresh, choosing to wear BOSS BOTTLED Tonic when he does. Boosted and uplifted by those experiences, he continues with a fresh perspective on his way to success and happiness.

 

Symbolizing the Man of Today’s need to reconnect with his inner self, BOSS BOTTLED Infinite is refreshing yet deep, encouraging him to stay grounded by taking time out for his passions and making memories that count. 

 

BOSS BOTTLED INFINITE NEW FRAGRANCE

 

The fragrance opens on a refreshing, sparkling top note of mandarin and apple, spiced up by a hint of cinnamon and sage. Warm, aromatic notes of patchouli, rosemary and lavender come together at the masculine heart. The rich olivewood combined with sandalwood creates a smooth yet deep base note, unfolding harmoniously on skin.

 

BOSS BOTTLED Infinite is the first fine fragrance using “diamond technology”, which makes the top and heart notes last longer on skin and helps maintain the initial scent’s signature. 

 

BOSS BOTTLED Infinite’s flacon design embodies the charisma and confidence of the person who wears it. Designed in a deep ocean blue shade, it is finished with a sophisticated dark metal topper; natural hues that remind him to connect with himself and his surroundings.

 

- Price Range:

 

- Hugo Boss Bottled Infinite 100ML: AED 392