Dubai, UAE, March 13, 2016:  The fashion set of the UAE can rejoice as European fashion brand, Reserved, officially opened the doors to its first store in the UAE in Abu Dhabi. Marking the occasion, a grand inauguration event was held on the 25th of February that had in attendance the brand’s Export Manager Mr. Grzegorz Jarocki along with prominent social figures and bloggers from the country. 

For the first part of the event that commenced in the morning, select media were invited to discover the brand and meet with the Export Manager over breakfast. Subsequently, an event for the public and the social figures took place in the evening. Renowned Fashion bloggers, Nadya Hasan of The Fierce Diaries fame and Karen Wazen of Karen’s Choice fame along with their followers were present in full fashion force! During the evening bit of the event, Channel 4 FM held a road show wherein guests were entertained and got the opportunity to win some exciting prizes from the brand. There was also a fun photo wall and a red carpet at the event with refreshments ensuring that attendees had the best time possible. 

Speaking on the occasion, Amal Daher, Brand Manager for RESERVED at AZADEA Group, said: “Azadea is managing the expansion of the brand in the Middle East with very high hopes for growth. Reserved matches perfectly the needs of trendy men, women and kids in the region that look for the latest high quality fashion at very affordable prices. The brand performed phenomenally in the past year in the region, and are very excited to grow in the UAE and introduce fresh fashion and novelty to the market.”

The new store is part of the brand’s ambitious expansion strategy, making it the fifth one to open its doors in the region after Egypt, Kuwait, Qatar and KSA. In 2014, as the first LPP brand, Reserved made its debut in Germany and already has more than 500 stores throughout Eastern and Central Europe. Offering the latest trends for women, men and children, Reserved’s collections are inspired by global trends and feature simple and classic designs, stylish cuts and original patterns for brave customers. Reserved is a fast fashion brand – the stores have the newest models delivered every three weeks and is famous for its stunning ad campaigns with impressive images and top-level fashion photography. There is something for everybody in Reserved’s diverse collections with Street Line that is a clever concept in which utilitarian fashion meets a creative style that oozes character.  The Street Style line is a reflection of current urban fashion trends, aimed at both men and women who love comfort and a unique look. The Modern Line focusing on formal and elegant wear, while the YFL - Young Fashion Lab - comprises of original and unique designs inspired by the latest trends. The Concept Line is a limited collection that possesses stunning tailoring and unusual textures in the season’s favorite colors. One can also pick from the brand’s edgy sportswear collections or relaxing nightwear silhouettes. Rounding off the clothing arrays are some striking collections of accessories and footwear thus creating a complete look perfect for every fashionista.