Pioneering Service Making Education Accessible to More than 181,000 Customers

Doha, Qatar: Ooredoo is continuing to roll-out the Mobile Academy service – a portal that provides an “all-you-can-learn” experience – across its global footprint, as demand for mobile learning increases in the MENA region and Southeast Asia.

Ooredoo’s mobile learning services offer a next generation experience, with more than 50 different courses on a wide variety of subjects, from languages to business skills, all available via mobile phone.

More than 181,000 customers are currently benefiting from the service, in markets including Qatar, Oman, Iraq, and most recently Kuwait and Indonesia. Plans are also in place to roll-out the service to Tunisia and Algeria shortly.

The cloud-based service not only lets subscribers have access to educational material at any time, but also enables them to complete the coursework online at their own pace and submit via their mobile, making education more accessible for all.

In Qatar, the Mobile Academy was launched in partnership with Ooredoo at the 2014 ITU Telecom World event. The services has subsequently been introduced through a partnership with Mobitrans across a range of other markets.

Dr. Nasser Marafih, Group CEO, Ooredoo, said: “Ooredoo mobile learning services liberate people’s potential by giving them access to education wherever they are and whenever they want to learn. The dynamic growth in active subscribers over the past six months demonstrates the huge appetite for mobile learning in the Middle East, North Africa and Southeast Asia. We’re seeing the incredible impact this service is making on economies and communities as it is introduced, and are excited to be opening new life opportunities for our customers.”

The Mobile Academy is optimised for all handsets, as the service works for feature phones and smartphones using the widely-adopted HTML5 standard.

The Mobile Academy is just one of many mobile content services launched over the last few months with Ooredoo, with many more to come, including a focus on Islamic content during the Holy Month of Ramadan and Eid.