55 brands receive Superbrands recognition at Gala Event

Dubai, United Arab Emirates, June 16, 2015: Superbrands, the independent authority and arbiter of branding, announced that ‘Eros Group’ has won the coveted 'Brand of the Year' award at the 11th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. Fifty-five leading brands from the UAE were awarded Superbrands status and the 2015 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’, where the UAE’s strongest brands were honoured.

Speaking on the well-deserved win by the Eros Group, Mr. Mike English, Director, Superbrands Middle East said, “We are thrilled to announce that Eros Group has been designated Brand of the Year for 2015 by Superbrands. The Brand has, over the years, become a part of every home and its commitment towards customers, suppliers, employees and society is commendable. Eros Group scored the highest points amongst all the brands and we would like to congratulate them and wish them luck in achieving their goal of becoming number one in marketing, distribution and retailing of consumer electronics, home appliances, telecom, IT and engineering goods and services by 2016.”

Since its inception in 1967 with a small store distributing Hitachi, Eros Group today represents over fourteen global brands, operates thirty-three retail stores and has eight service centres in the UAE. Recent studies have shown that Eros Group distributes 50% of all televisions sold in the UAE; 50% of all smartphones sold in the UAE; 33% of all vacuum cleaners sold in the UAE; 25% of all premium refrigerators sold in the UAE; 25% of all air purifiers sold in the UAE and 20% of all routers sold in the UAE, distributing over 4,000 SKUs a year.  

Eros Group has been voted Superbrands five years in a row catering to a cross section of the trade channel which includes Power Retailers, Independent Retailers, souq markets, system integrators, architects and consultants. The Group is also known to actively partner with Government initiatives. This year Eros Group joined in Dubai Municipality’s Car Free Day where the Group’s management and employees left their cars at home and took to public transport. To further showcase the Group’s commitment, a solidarity walk was organised from the Mall of Emirates Metro Station to Eros House in Al Barsha. 

With over 1,500 leading brands in the UAE vying for the coveted Superbrands title, only fifty-five scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,500 senior managers and marketing professionals. 

The Superbrands programme acknowledges and rewards the highest standards of branding. Over the years, the Superbrands organisation has achieved international acclaim for being the independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region.

The 2015 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.

'This year it is heartening to see so many local home grown brands and some new entrants in the market make it into the Superbrands UAE book in addition to internationally recognized brands. We ensure that the participation in the book is by invitation and acknowledges the inherent strength of the organisation and its brand value.” Mr. English concluded.