The new Xerox Market Segment Series serves as a blueprint for print service providers looking to capture growth opportunities in seven high-value application segments.

Featured in the Xerox stand at drupa, each application is presented in a 12-page brochure which includes industry statistics, market insights, practical advice and an infographic tailored to that space.

The first in the series is Transactional Marketing. Click here to view a mobile-friendly micro-site that highlights opportunities in this space as well as access to the brochure.

Leading up to drupa, Xerox will release other applications in the Market Segment Series including:

·         Direct Mail

·         Publishing

·         Catalogs

·         Digital Packaging

·         Photo Publishing

·         Marketing Service Provider