Acer executives confident of boosting product sales and lead touch & type market with appointment of new distributor

RIYADH, KINGDOM OF SAUDI ARABIA (JULY 2nd, 2013) – Acer, a leading global IT vendor, has signed a new partnership agreement with Advanced Integrated Media (AIM), one of Saudi Arabia's leading end-to-end technology and ICT solutions provider.

Headquartered in Riyadh, Saudi Arabia, AIM is a multi-national conglomerate with over 20 specialized Information and Communication Technology (ICT) businesses in the MENA region, South East Asia, South Asia, and USA.

“Acer has established itself as a market leader in Saudi Arabia,” said Reda Al Husseiny, general manager, AIM.

“We are proud to be associated with a world leader in IT Products. AIM will help Acer further expand its market reach, in addition to addressing the needs of the retail and channel community, by making Acer products easily accessible in the Kingdom,” added Al Husseiny.

AIM will market Acer's competitive product line-up including ultabooks, desktop PCs, and projectors. The new partner will also help Acer increase its focus on mobile devices, including seven and eight inch tablets, a product segment that is witnessing strong demand in the Kingdom.

“With AIM, Acer has found a distributor who mirrors our professionalism and commitment to the region's largest IT market,” said Ziad Meslemani, country manager, KSA, Acer.

Acer is a market leader in Saudi Arabia and in its approach to empower its end users - the IT vendor is dedicated to opening more channels to make its products more widely available, especially in the touch&type segment.

Acer's aggressive channel and marketing strategy aims at capturing a significant portion of Kingdom's fast-growing IT market. AIM will leverage its excellent on-the-ground expertise and channel community, to considerably increasing the presence of Acer in the Saudi Arabian market.

For Acer, Saudi Arabia remains the strongest market regionally and the IT vendor as one of the leading suppliers for PCs in the country.
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