Floral exhibits, workshops and kids craft areas will bring mall to life this summer
Dubai, UAE 13th July 2015: BurJuman Centre will put its ‘petal’ to the metal on July 21st with the launch of a limited-time, ‘Flower Power’ fest featuring a kaleidoscope of floral displays, workshops for adults and a kids craft area, all designed to celebrate the floral form in all its glory.
Visitors to the mall are invited to stroll through and interact with over 100 floral installations, including the ‘Singing Plants” – a garden of hanging greenery housed in pots. All the plants will be connected to a main sound system, so that shoppers can stroll through while each plant serenades
guests with its unique song.
The “Musical Stairs,” will also entertain shoppers with soothing sounds. In this case an entire stairway will be transformed into a piano, so that shoppers can run up and down the stairs creating their own songs. Finally, the ‘Magical Night Garden” will be housed in a colourful cave where a garden with glowing blooms and bulbs will entice visitors to relax and enjoy the experience.
On a more creative front, daily workshops for children in the Kids Activity Area will cater to the artistic pursuits of BurJuman’s junior shoppers with a Floral Princess Make-over activity and, arts and crafts galore. Parents are invited to register their children on site at the Kids Activity Area to participate. Workshops will run each day of the festival.
For adult shoppers that are more ‘hands on,’ intimate weekly workshops will be held throughout the festival. Workshops will include: lessons on the art of Japanese Flowering Arranging (Ikebana); floral-inspired cake decorating; and expert instruction on how to paint, draw and photograph flowers Ela Eldem, Head of Marketing, BurJuman Centre, is excited about bringing Flower Power to the mall for the first time. “As Henri Matisse once said:
“There are always flowers for those who want to see them.” We think everyone needs a bit of a lift during the summer, and everyone enjoys flowers –they symbolize new growth, elegance and beauty, all of which BurJuman Centre embodies as well. We encourage BurJuman Centre shoppers to bring their families and get involved.”
Shoppers are encouraged to snap photos of the nstallations, workshops and kids activities and upload them on Instagram with the #BurJumanFlowerPower hasthag for entry into a Flower Power Photography competition. The fest will also feature weekly weekend piano concerts in the Food Court Area.