Baume & Mercier launches a new film for the Classima collection's international digital campaign

Baume & Mercier’s timeless and elegant watches have always celebrated the unforgettable moments in life. The timepieces in the Classima collection are the perfect means of marking a graduation, early professional successes and the induction into the world of beautiful watchmaking. An “initiatory watch” that is highly popular with the up and coming generation, the Classima now takes things to the next level by becoming the star of the new Baume & Mercier digital campaign. A wide-scale participatory competition on social networks entitled #mymomentofsuccess will publicize and support the launch of this campaign. After signing a large number of partnerships with prestigious educational establishments (Ecole Hôtelière de Lausanne, London Business School, Hong Kong UST, American University of Dubai, Zurich University of Applied Sciences, etc.), Baume & Mercier is once again demonstrating its determination to accompany the managers of tomorrow on the path to success.

Become the hero of your own life and let the world know with the Classima watch
Professional achievements are sometimes due to the smallest factors: a wise reply during an interview, a bright idea put forward at the right moment, a chance encounter. Professional achievements do not just happen by chance, but are the result of considerable personal investment, years of intense and consistent study, along with a clear vision of work. Success requires total commitment. We all remember our first professional accomplishments. Getting a job in the face of strong competition, a contract signed after weeks of negotiations, a prize awarded at a convention, a report that ends up on the CEO’s desk or a simple pat on the back after a meeting, equivalent to a thousand words of thanks. These moments are not forgotten. Today, a watch can capture them forever: Classima. To accompany the worldwide launch of the Classima line, Baume & Mercier is revealing an exclusive film that embodies the spirit of this talisman-watch to the full: you can become the hero of your own life, let the world know and never forget it by symbolizing this date with a Classima.

The Classima watch, heroine of the digital campaign film 
A film with an extremely cinematographic allure, created by an agency called Mazarine Mlle Noï and directed by Emil Moller, will be released on July 20th 2015. It will feature the first professional achievement of a young manager who decides to highlight the moment by treating himself to a Classima watch. The rhythm set by the elegance of black and white images reflects the very essence of the collection: an initiatory watch and a true memory-keeper to mark the pivotal moments in a lifetime.

Director Emil Moller was chosen for his ability to create dramatic effect extending beyond the story of an individual, and to breathe strength and life into the characters, leveraging humor and comedy while retaining a natural elegance and highly cinematographic images. His sensitive interpretation and sharp perspective on the script and characters combine to make this film a moment of life that speaks to each one of us.

The film will be the focus of a #mymomentofsuccess competition. The aim? To accompany Classima and encourage young entrepreneurs to share an important moment that has changed their life with Baume & Mercier. Operating via social networks from July 27th to August 24th, Baume & Mercier offers young entrepreneurs an opportunity to share a particular moment that has changed their professional life. The tale of this “first success” (text and photograph or film) must be posted on Facebook, LinkedIn, Instagram, Twitter or Google+ and accompanied by two hashtags: #mymomentofsuccess and #baumeetmercier. The winner’s name will be announced on September 7th. He or she will receive a Classima watch along with an invitation to the prestigious “Forbes Under 30 Summit”. Organized by Forbes USA magazine of which Baume & Mercier is a partner, this event taking place in Philadelphia from October 4th to 7th will bring together the most promising 1000 young entrepreneurs and “game changers” under the age of 30. The winner will also enjoy the benefit of his or her experience being promoted across all the Maison’s digital platforms.

Over and above the reach of this campaign through the #mymomentofsuccess competition on social networks, the film will be widely broadcast internationally on the most influential websites in the realms of fashion, lifestyle, news, etc. It will also be activated on Baume & Mercier’s own social networks including Facebook, Twitter, Linkedin, Google + and Instagram. Follow the competition on these platforms over the next few weeks: backstage views of filming from July 23rd onwards and then the competition teaser on July 25th prior to its big launch on July 27th.