- Eymard Saldanha appointed Chief Operating Officer at Percept Gulf
Dubai, 27thAugust, 2014: Percept has restructured and consolidated the Marketing Communications Services in the UAE with the appointment of an all new elevated Marcom and Creative team effective August 2014with an aim to bring greater focus, synergy and service offerings to the West Asia market.
Percept Gulf will now encompass a wider spectrum of product offerings and solutions spanning Advertising, Brand Marketing Consultancy, Strategy, Creative & Design, Public & Media Relations, Digital Marketing, Integrated Marketing Communication Consultancy, Media Planning & Buying, Digital Media buying/planning, Experiential Marketing, Sports Marketing, Brand Activations and Promotions, and the Marketing & Promotion of renowned Intellectual Properties owned by Percept Limited.
EymardSaldanhahas been appointedas the new Chief Operating Officer and Percept Gulf will continue to be spearheaded by founder and CEO Bipin Pathak.
Eymard Saldanhawill be responsible for leading Business Development and Integration of all the Marketing Communications Services for the Gulf region, identifying opportunities and platforms of synergy for clients across the Marcom spectrum of services, attaining profitability and revenue growth while paving the roadmap for the overall Marcom Business of Percept Gulf.
Eymard has had an illustrious25 year long career in the Media and Communications. He has handled dynamic portfolios spanning global agencies, start-ups, brand development, business mergers &acquisitions spanning Europe Middle East & Africa and India. Prior to joining Percept Gulf, Eymardwas associated with Ogilvy & Mather Worldwide as Regional Director EEMEA – BAT and Head of Advertising MENA. His client portfolio includes global and regional clients such as Unilever, Glaxo Smithkline, BAT, Kraft Foods, IBM, United Biscuits, Boots Pharmaceuticals, Vadilal Ice Creams, Voltas Air conditioners, Britannia Industries, Marico Industries, ITC, SEB Group and IDBI.
Commenting on his new role as COO, PerceptGulf, Eymard Saldanha said, “Percept has been a pioneer in the Entertainment, Media & Communications domain in the Gulf region and has set numerous benchmarks over the past two decades.Percept Gulf is an established name in the West Asia market and my mandate is to use the synergy of the Percept Group to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that we attain our lofty goals.”
Welcoming Eymard to Percept, Bipin Pathak, Founder & CEO, Percept Gulf said, “We strongly believe that Eymard will be able to provide the leadership and vision that Percept Gulf requires to become an even stronger entity in the Media & Communications space in the Gulf region. His global leadership experience and brand experience will help us achieve the magnitude and growth targets we haveearmarked for ourselves."