Oct 29, 2013; Dubai , UAE…………………AMRB, a research consultancy part of Kantar Group, has announced the launch of a client service hub in Riyadh, Saudi Arabia. The agency, headquartered in Dubai, has had Operations offices in Jeddah and Riyadh since 2001, and has now expanded its presence in the Kingdom with the set up a local client service hub. In addition to UAE and KSA, AMRB has presence in Egypt, Algeria and Morocco.

AMRB CEO Gagan Bhalla said “Saudi Arabia is the largest market in the MENA region. So far, we were servicing this market remotely from Dubai, but we increasingly felt the need to have locally based client servicing capabilities, so that we could be closer to our clients in the Kingdom. Riyadh was the natural choice of location as many potential clients within the telecom, financial services and F&B sector are headquartered here. We hope that we will be able to rapidly ramp up our CS capabilities in Saudi Arabia, in keeping with the growth of the business”.

AMRB's Client Service Director in KSA, Ashish Arora said “Opening up the CS office in Riyadh will enable us to be more responsive to the requirements of locally based clients. It is our endeavor to raise the bar when it comes to servicing benchmarks, by leveraging AMRB's understanding of the local market and at the same time offering cutting edge insights due to our lineage.”

Elaborating further, Gagan said “The hub in Riyadh is our fourth CS location, after Dubai, Cairo and Casablanca – this, in many ways, completes our presence within the region, as we are now able to offer our clients local servicing teams in key markets across Middle East & North Africa”.

About AMRB:AMRB, a Kantar group company, was established in 1999 and is one of the fastest growing research companies in the Middle East & North Africa region. Since inception, AMRB has worked with various blue chip clients across a wide geography and diverse categories. The agency's forte lies in consumer, B2B/ Industrial and stakeholder research. AMRB operates across the Middle East and North Africa region with its headquarters in Dubai. This extensive regional coverage, coupled with local knowledge and grassroots understanding of individual markets, enables AMRB to be a trusted research partner for leading brands in the region. AMRB's parent organization within Kantar is IMRB International, the largest research agency in South Asia.

About Kantar:Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy networks. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

For further information on company and services, please contact:

AMRB, 205, Al Masraf Tower, Baniyas Road, Deira, Dubai, UAE, Tel:+9714 2215267
URL: www.amrb-mena.com