Dubai, UAE, June 9, 2016: Everybody knows that Swatch loves to party, and there's a big one coming up soon in Rio de Janeiro, Brazil. Jumping the gun in the race to get there, Swatch has created an exuberant, color-happy collection for the Rio 2016 Olympic Games. For the opening day parades there are dotty streamers on a bright New Gent (DOTS IN RIO, SUOW128) and a vibrant, fun POP (POPTABON, PNZ100) you can wear anywhere. For the games and races there's a rugged Chrono Plastic (RIO ALL AROUND, SUSN100) with loopy, interlocking colored rings. Water-sports fans from around the world can choose a brilliant blue and yellow Scuba Libre (INFRARIO, SUUS102), and for everyone heading to Brazil this summer: a Gent (CARTOLINA, GS147) packed like a postcard with spectacular scenery. But with sun, sand and stadiums all set for the fun, why wait for summer? Start the party now!
Swatch takes off to the Rio 2016 Olympic Games
9 June 2016|Company Announcement/Initiative

