Dubai PR Network, Online Press Release from Dubai and Middle East
 
FMCG(Food Industry)
Filter PR by
  

Safeguarding Iraq's Future: Tetra Pak, Al Rabie, and Alssad Unite in Co-Packing Initiative Targeting 50 Million Foods and Beverages at Gulfood 2024

 
Safeguarding Iraq's Future:  Tetra Pak, Al Rabie, and Alssad Unite in Co-Packing Initiative Targeting 50 Million Foods and Beverages at Gulfood 2024

Dubai, 21 February 2024: In recognition of the critical necessity to address food security concerns in Iraq, Tetra Pak, the world's leading food processing and packaging solutions company, has announced its participation in a collaborative effort with its partners, Saudi Arabian Al Rabie, and Iraqi Alssad Company, during Gulfood 2024.

 

This strategic partnership is geared towards meeting the escalating demands for food and beverages within Iraq's growing population. According to the United Nations Population Division, the Iraqi population grew at a rate of 2.27% in 2023, with a current live population of 46,153,285 as per the latest data. The collaborative effort has set an ambitious target of producing 50 million packaged foods and beverages, encompassing both family and portion packs, to meet the current needs of the population.

 

The initiative, set to launch in the second quarter of 2024, will enable the partners to deliver an end-to-end solution for the production of Juice, Nectar, Still Drinks (JNSD), and Dairy products. Utilising Tetra Pak's state-of-the-art equipment and expertise, Al Rabie's products will be co-packed at Alssad's facility in Baghdad. This collaboration is poised to bring diversification to the Iraqi market, effectively addressing the evolving needs of consumers and ultimately contributing to the well-being of the local population.

 

Bassem Sabra, CEO of Al Rabie, conveyed his enthusiasm for the initiative, stating, “The prospect of expanding into Iraq through our partnership with Tetra Pak, our trusted four-decade collaborators, and Alssad, experts in the Iraqi F&B industry, is truly invigorating for Al Rabie. We are pleased to provide Iraqi consumers with our high-quality products, addressing their diverse needs through this impactful venture.”

 

Ghassan Sabeeh, Managing Partner at Alssad, said: 'We take great pride in this project that will not only bring a variety of F&B products to Iraqi consumers but also play a crucial role in addressing food security in Iraq. This collaboration signifies a commitment to the well-being of the Iraqi population.'

 

Niels Hougaard, Managing Director at Tetra Pak Arabia Area, stated: “We see firsthand the power of meaningful collaboration, and at Tetra Pak, we believe in our transformative potential to make safe food available everywhere. The partnership we forged with Al Rabie and Alssad is going to allow us to address a critical challenge, and we hope to set an example for companies across industries to come together and align efforts toward realising the UN SDGs. By working collaboratively, we not only advance our collective goals but also ensure the well-being of populations, such as in Iraq, as we strive to create a sustainable and nourished future for all”.

 

In forging this transformative co-packing initiative, the partners are sharing the responsibility of committing to positively impact the lives of the Iraqi people. By combining Tetra Pak's global expertise, Al Rabie's quality products, and Alssad's local knowledge, the collaboration aims to go beyond business; it's about providing nourishment, fostering sustainability, and meeting the present needs of Iraq while contributing to a more resilient and brighter future.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 16138 times
PR Category : Food Industry
Posted on : Thursday, February 22, 2024  2:23:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Hotpack Global to roll out RECAPP recycling bins to collect ...
Next Story : Hakoora Invites Diners to Savour a Tempting Iftar Experience...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [37408-Views]
Unleash Your Inner Royalty with “Call me Queen” Dramatic False Lash Effect Mascara by esse... [36408-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [31886-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Relate... [30422-Views]
Pogačar takes second victory in a row at Giro D'Italia [26076-Views]
Pogačar second on Giro climb of Passo del Brocon [23354-Views]
Porsche Becomes Third Major Manufacturer To Commit To Formula E's Gen4 Era Until At Least ... [21882-Views]
Pogačar triumphs on Queen stage of Giro D'Italia [21410-Views]
Beauty Meets Technology: CHATEAU BERGER Cosmetiques Unveils its Cutting-Edge Skincare Line... [10791-Views]
Rick and Morty x SHEGLAM: Jump into an Interdimensional Makeup Adventure [10451-Views]
Alpen Capital Report highlights investment opportunities amid strengthening investment tie... [7929-Views]
Eid Al-Adha at Bawabat Al Sharq Mall: Mark Your Calendars for Great Family Fun & Big Wins... [7790-Views]
TCL Middle East & Africa showcases their latest line-up of products in Istanbul [7577-Views]
Danube Properties hands over project Pearlz six months ahead of schedule [7409-Views]
AW Rostamani Group Drives Sustainable Mobility at Electric Vehicle Innovation Summit With ... [7388-Views]
Cartier Spring-Summer 2024 Trinity Eyewear Limited Edition [7335-Views]
AIDA-2024 discusses the uses of AI in medicine and cosmetic surgery [7212-Views]
Opening Soon: Union Coop Announces Completion of Silicon Oasis Center [6962-Views]
Qatar Executive Welcomes the World's First Gulfstream G700 Aircraft to Doha [6802-Views]
Largest ever edition of the International Exhibition for National Security & Resilience ge... [6798-Views]
Fenton x Gemfields launch emerald-themed capsule collection with a conscience [6695-Views]
Air Chateau – a promising 360° helicopter operation, gearing to redefine the mobility spac... [6609-Views]
Contemporary Indian Tapas, Cocktails, and Shisha Lounge Indi 16 Now Open at Citymax Busine... [6572-Views]
EDGE Group and Fincantieri Formalise Shipbuilding Joint Venture, MAESTRAL, and Announce 40... [6339-Views]
Day one of International Exhibition for National Security & Resilience (ISNR) Abu Dhabi 20... [6265-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories