Dubai, UAE, March 14, 2019: Many of us have been there: dreaming of long vacations far, far away from the routines of every day. We’re right there with you. Although, mounds of time off on lavish adventures is not always possible to achieve. Nonetheless, there’s a common need to let go and reset once summer comes around. So, this summer is all about catching those understated moments; the small opportunities that make celebrating summer easy. Like having ice cream for lunch, enjoying a spontaneous picnic, or going for an after work swim. Meet the collection that puts you in “vacay mode” just by looking at it. With its playful aesthetic and graphic, colourful prints it embodies an iconic IKEA expression. From brightly designed beach towels, to cool looking coolers - there’s something for everyone’s summer needs. So, go on; whether alone or with friends, catch your summer moments.
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