Dubai, UAE 4 December 2024: Dubai Jewellery Group (DJG) is all set to celebrate the 30th edition of the Dubai Shopping Festival (DSF) with an extraordinary promotion offering a whopping AED 1.5 million in gold. This promotion allows shoppers to win big while enjoying world-class jewellery shopping experiences.

During the Dubai Shopping Festival (DSF) from December 6, 2024, to January 12, 2025, customers who spend AED 1,500 or more on jewellery at participating outlets will have the opportunity to win their share of AED 1.5 million in gold. Each week, a total of 1 kilogram of gold will be awarded in raffle draws, with 20 winners receiving 1/4 kilogram each. Weekly draws are scheduled on December 13, 20, 27, and January 3 and 12, 2025.

Speaking of the campaign, Laila Suhail, Board Member & Chairperson of the Marketing Committee at Dubai Jewellery Group, said: 'As we celebrate this milestone edition of the Dubai Shopping Festival, it reflects our unwavering vision to position Dubai as the global capital of gold and jewellery. Over the years, DJG has played a pivotal role in revolutionizing the retail sector, fostering innovation, and creating unique customer experiences. This promotion is yet another testament to our commitment to serve our community and give our partners immense value.”

More than 85 leading jewellery brands with 275 plus retail jewellery outlets will be part of the promotion. In addition to the grand prizes, they will be offering irresistible deals across its participating outlets. Customer must look out for:

• Up to 50% off on select diamond and pearl jewellery
• Reduced making charges between 1-5% on select gold collections, with zero deductions on old gold exchanges
• Special gifts with select purchases

To take part in this incredible promotion, view the list of participating outlets and explore their offerings online at https://dubaicityofgold.com/.