June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze: Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for makeup that stays dewy and locked in all day. The SHEGLAM Complexion Pro Long Lasting Breathable Matte Foundation is the real MVP. Sweat-proof, waterproof, and breathable with a filter-like finish, it’s made to stay in complexion-perfecting mode! Bring the sculpt without the slide. The SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen-Buff is creamy, precise, and stays put no ......read more
Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup! This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time. Offering 12-hour hydration, this gentle, non-comedogenic essence is clinically and dermatologist-tested, making it suitable for all skin types, including sensitive skin. Key ingredients like niacinamide smooth pores and brighten your complexion, while Rose Hip Extract refines pores and reduces imperfections. The results are impressive: 95% reported plump skin after one use, and 100% noticed a visible transformation after four weeks! To use, simply ......read more
Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season Long Dubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered approach to skincare that supports your skin through long travel days, rising temperatures and daily exposure to the elements. Rooted in three generations of pharmacy expertise, BUFARMA is an Italian skincare brand formulated around a singular hero ingredient: buffalo milk. Naturally rich in lipids, calcium, ceramides and vitamins A, B and E, it provides gentle exfoliation, barrier support and long-lasting hydration—making it particularly well-suited for the demands of summer What to ......read more
Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow: SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. Use it solo, over, under, or mixed into your base for that high-gloss, pore-blurring, glass-skin finish. Plus, 3.5% squalane gives you hydration and skin-smoothing realness. For that sculpted snatched energy, the SHEGLAM Fine Line 2-In-1 Nose Contour & Highlight Pen-Buff is your pocket-size magic wand. Precision highlight? Check. Creamy contour? Double check. Foolproof definition? Always. Eid selfies just got a level up. The SHEGLAM Glow Bloom Liquid ......read more
As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine. This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and effortless magic. Soft Glam Filter Stick: A Filter Effect—Without the Filter This creamy stick is your shortcut to glowing skin that looks smooth, even, and softly perfected. Infused with hyaluronic acid and vitamin E, it hydrates while providing a natural-looking coverage that blurs imperfections and blends like a dream. Use it as a base, for contouring, or to give your complexion that ......read more
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with good vibes and extra self-love. Star of the show? Our hydra kiss LIP OIL – aka your new lip BFF. It’s non-sticky, ultra-nourishing, and brings just the right hint of color. Whether you're vibing with shade Pink Champagne, keeping it minimal with Classy Glassy, or going for that effortless nude color with Mocha Glow – we’ve got the perfect swipe for every skin tone. The ......read more
May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations. Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow palette, a courageous highlighter, a heartfelt blush, scholarly oil absorbing pads, Glinda the Good Witch™ & Wicked Witch™ eyeliners, a magical glitter lip kit, and a crystal heel inspired lip gloss. Whether you're dreaming of Ruby Slippers™ or the perfect pout, this collection lets you live your land of OZ fantasy. Come with us on a journey down the yellow brick road to ......read more
Paris's Most Iconic Haircare Brand Makes Its Debut in the Emirates Dubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing innovation in Europe's most exclusive salons and vanities, this iconic haircare is now just a click away for GCC beauty lovers. Founded by renowned celebrity colourist Christophe Robin, the brand was born out of necessity to restore the hair health of his A-list clients who suffered from the effects of constant colouring and styling. His philosophy, "beautiful colour and healthy hair cannot exist without care." This belief has been running through the brand's DNA more than 20 ......read more
Travel-proof skincare, wherever the journey takes you Between dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across continents is a necessity. Enter LYMA, the gold standard in luxury beauty tech that transforms travel downtime into skincare wins, all from the comfort of your hotel suite, airplane seat, or wherever your travels take you. (LYMA Laser, Dhs. 9,900.00 is available at www.lyma.life) Renowned for its cutting-edge technology and celebrity following, including stars like Cynthia Erivo and Dita Von Teese, the LYMA Laser has become the ultimate travel companion for those who refuse to ......read more
As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes. A Time for Radiance and Renewal As temperatures rise and the days stretch longer, now is the perfect moment to indulge in self-care. The Catrice Spring/Summer 2025 collection brings you a fresh take on beauty, with a focus on the Emotional Intelligence trend that will add a smile to your face and a glow to your skin. Imagine uplifting shades, irresistible scents, and luxurious textures, all carefully ......read more
May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into shape, cools on contact, and glides fluently across the skin. But beyond the bounce is a formula designed to work overtime. Packed with hyaluronic acid, peptides and algae extract, it delivers up to 24 hours of hydration while visibly plumping and smoothing the skin. It preps your canvas for whatever comes next, whether that’s a full face or just a fresh glow, with a dewy finish that looks lit ......read more
Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun. With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage here isn’t limited to beach days or poolside afternoons. According to the UAE National Cancer Registry, skin cancer is now the fourth most common cancer in the UAE, accounting for about 6–7% of all new cancer cases. There are around 400 new diagnoses each year. Alarmingly, local doctors report that skin cancer incidence has doubled over the past decade, fuelled by extreme sun exposure, an ageing population and delayed screenings. “People arrive thinking, ‘I ......read more
INTRODUCING: VEIL HYDRATING SKIN TINT Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration. What it is: A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. Clinically proven to boost moisture levels by 52%, it melts into skin to smooth, plump, and perfect with 94% naturally derived ingredients. Key Benefits: Instantly boosts hydration by 52% All-day wear with a radiant, sheer finish Visibly smooths and plumps skin Vegan, cruelty-free, and non-comedogenic Available in 18 flexible shades Hero Ingredients: Hyaluronic Acid, Plant-Based Squalene, Meadowfoam Seed Oil, and a naturally derived Rambutan blend. Veil Hydrating Skin Tint ......read more
SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush. With its luxuriously buttery texture and skin-loving hydration, Buttery Bliss delivers a radiant finish that catches the light in all the right ways. Whether you're going for a subtle day look or a bold weekend beat, its seamless formula lets you build your glow your way. Perfect for achieving vibrant, long-lasting color. Explore unique shades and finishes that you'll love! Available in 7 crave-worthy shades - ......read more
April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the hydration, the lasting power - and transforms it into a lightweight, fine mist spray. The goal? A product that creates a flawless base and sets like a pro, without the tacky feel. It took months of testing, tweaking and misting ourselves, but we perfected a gel-like texture that delivers moisture, hold and that radiant, dewy finish we all love. Here’s how it works: start with a ......read more
Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense color payoff. Achieve mesmerizing volume, dramatic definition, or build your own signature lash look with just a flip of the wand. Formulated without perfumes and made with vegan ingredients, this nourishing mascara not only delivers XXL results but also cares for your lashes with every application. Powerful. Precise. Perfect — just like you! Glow On-The-Go with the Colour Flush ......read more
This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in. CORRECT & CONCEAL Under Eye Brightening Concealer Say goodbye to tired eyes — and hello to bright, energized skin. The essence CORRECT & CONCEAL under eye brightening concealer is your go-to for that refreshed, wide-awake look that summer dreams are made of. Available in two skin-loving shades, this lightweight, ultra-blendable formula delivers seamless coverage that corrects and conceals without ever feeling heavy. Infused with aloe vera, this gentle formula ......read more
Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the table! New BADgal Bounce - Fluffer, Fluffier Volumizing Mascara Say hello to the newest member of the Benefit mascara family—BADgal Bounce! This mascara is all about volume, volume, and more volume. With its dual-sided Double Trouble Hybrid brush, it features bristles that evenly coat your lashes while the fine-tooth comb separates them for a fluffier, fuller look. If you want lashes that ......read more
Blush, Brighten and Sculpt in One Swipe April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made to work hard and look good doing it. The new drop introduces a fresh line-up of shades designed to add color and sculpt your face to perfection. Lilac Dream and Pink Slip are your under-eye brightening heroes – you heard us, a blush that wakes up tired eyes! Coral Glow conceals dark circles with a warm flush, while Fine Wine pulls double duty as a bronzer-meets-blush hybrid that sculpts cheekbones with just the right depth. Candy Apple brings a daring twist with a rich, juicy red ......read more
From nature’s stillness to digital surprise, World of Doré captures moments that live forever Dubai, UAE – April 2025 – At World Art Dubai 2025, luxury takes a new shape. From April 17 to 20, at the World Trade Center, Dubai welcomes World of Doré, the art house redefining luxury through timeless design, sculptural finesse, and the soul of nature. Not simply as a participant, but as a proud official sponsor of the event, World of Doré invites audiences into a world where creativity, craftsmanship, and emotional storytelling come alive through rare, sculptural works that transcend traditional art forms. With a stunning curation of limited-edition pieces, World of Doré makes its highly anticipated debut at the region’s most prestigious art fair—promising to leave a lasting impression on collectors, ......read more
The Skin Diary arrives in the UAE with clinically proven Night Repair Therapy a game-changing, retinoid-powered formula without the irritation. Dubai, UAE 15 April 2025 – One of the UK and Ireland’s most talked-about skincare brands has officially landed in the Middle East. The Skin Diary, founded by leading Consultant Dermatologist Dr. Clare Kiely, is now available at selected clinics in Dubai and Abu Dhabi. Its hero product, Night Repair Therapy, is being hailed as a clinical breakthrough, delivering 20x the performance of traditional retinol without the usual irritation. Already a sell-out success in the UK and Ireland, Night Repair Therapy is clinically proven to double collagen and elastin fibre density, reduce visible wrinkles in just seven days, and restore the skin barrier, making it an ideal treatment for ......read more
Collection de l’Atelier 2024 edition launch APRIL 2025 Henry Jacques is proud to reveal its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute gives rise to a new trio of fragrances. Rose Très Rose celebrates the HJ Rose de Mai in all its glory, Rose Alba and Rose Zephyr are born of imaginary journeys inspired by it. The perfumes are presented alongside each other in exquisite hand-crafted Boîtes à Parfums, just 500 of them, thanks to the rarity of the absolute. A ROSE LIKE NO OTHER In 2023, the team at Henry Jacques came across a rose like no other during the first harvest from the rich grounds of its new South of France Atelier. From these unique roses, HJ Rose de Mai ......read more
With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar! In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is all about adding a touch of glam to your celebrations, making your "getting ready for Eid" moments effortless and flawless. Inside the Eid Beauty Calendar, you’ll find 10 little doors, each hiding a beauty surprise, carefully curated to elevate your Eid glam. From iconic mascaras to must-have lip products, this lineup has everything you need to create a stunning festive ......read more
Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket? SHEGLAM has the long-awaited answer. The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever. This tiny but mighty lip jam is the perfect companion for your life’s adventures. Carry it in your handbag, tuck it into your jeans pocket, or slide it into your clutch for a night out, it’s always ready to deliver a jelly glow on the go. With its irresistibly bouncy jelly texture, this balm perfectly coats your lips, softly melting into them and drenching them in nourishing goodness and an ultra-juicy shine. Infused with phytosterol oleate and Vitamin E, the SHEGLAM Hydra Jelly Pocket Lip Jam is designed to far above good looks. It deeply ......read more
A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman. Combining Japanese craftsmanship and cutting-edge technology, the EH-HV31 is a versatile styling tool that enables users to achieve both sleek straight looks and bouncy curls with a single device. Designed for modern lifestyles, this innovative styling tool offers superior hair protection while ensuring professional-quality results at home. "At Panasonic, we recognize that hair styling is an essential aspect of self-expression, and ......read more
Dubai, United Arab Emirates, March 2025: For the first time ever, RIOBELO, the pioneering Brazilian haircare brand trusted by top professionals, is opening its doors to consumers with the launch of direct online purchasing. Now, anyone can experience the transformative power of authentic Brazilian hair treatments from the comfort of home. Known for its formaldehyde-free, vegan, and cruelty-free formulas, RIOBELO has revolutionized professional haircare with its groundbreaking 20-Minute Only™ Technology, a game-changer for those seeking smoother, healthier, and frizz-free hair in record time. Whether restoring hair’s natural vitality or achieving sleek, long-lasting results, RIOBELO delivers salon-quality results in minutes, setting a new standard in luxury haircare. “With this launch, we are breaking barriers ......read more
SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous. Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll find SHEGLAM’s signature stars including SHEGLAM Color Bloom Liquid Blush Matte Finish – Love Cake. A swipe of this dreamy, lightweight gel-cream blush gives you that just-pinched, radiant flush. Infused with nourishing ingredients, the matte formula flawlessly blends with the built-in sponge applicator – because your glow should be effortless. The foundation of a perfect Ramadan look starts with the SHEGLAM Good Grip Hydrating Primer. This oil and ......read more
Recommended Treatments for Eid To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident: Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood Peel, are designed to brighten your complexion and target common skin issues such as pigmentation, acne scars, and stretch marks. Whether you're looking to rejuvenate your skin or address specific concerns, their skilled dermatologists will tailor a treatment plan to suit your needs. Fat Loss Treatment: If you're looking to feel more confident in your Eid attire, the clinic's HD Slimming Treatment is perfect for body sculpting and fat loss. This non-invasive procedure uses advanced ......read more
Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ – the secret to timeless elegance, making headlines. Lattafa’s latest collection celebrates individuality with a captivating range of scents designed to complement your unique essence. Inspired by the richness of traditional Arabic flavours, the collection features exclusive fragrances like Khamrah Qahwa, Teriaq Intense, Yara Candy, Mayar Cherry, and Eclaire, along with the premium offering, Victoria. Each scent is a reflection of Lattafa’s creative approach to perfumery, ......read more
As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings together must-have beauty essentials, perfect for both suhoor gatherings and iftar nights. Featuring a blend of luminous textures, rich pigments, and luxurious finishes, Festive Treasures Limited Edition is here to enhance your natural glow while keeping your look sophisticated and effortless. Discover the Festive Treasures Collection: Festive Treasures Hydrating Shine Lipstick – A nourishing lipstick that delivers the perfect balance of hydration and shine, available in two stunning ......read more
This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate Ramadan and Eid beauty routines, making every moment leading up to Eid even more exciting! For Noor, essence has always been more than just a beauty brand—it’s nostalgic, fun, and has been part of her journey from the very beginning. This exclusive calendar is her way of sharing that connection with beauty lovers across the region, offering a collection of her top picks wrapped in a beautifully designed package. A Beauty Countdown Like No Other From plumping lip favorites to ......read more
After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary crew. Channel Ice King's chill, Lumpy Space Princess's sass, or the heroic glow of Ooo's finest, for this collection is packed with bold colors, magical finishes and long-lasting formulas that bring Adventure Time vibes straight to your vanity. Disucover the full SHEGLAM x Adventure Time Collection set and add some Bubbline magic with the Cream Blush Duo, or give your lips a gem-worthy glow with the Heroes Only Shimmery Lip Gloss and Oh My Glob Tinted Lip Mask. Keep your ......read more
LYMA, the leading supplement brand, announces a scientific breakthrough that bottles the effects of exercise - as the World Health Organisation (WHO) reports 1.8bn adults globally are falling short of activity level recommendations* The rise of the desk jockey sees Brits sit for as long as 8.9 hours per-day*2 and Americans sit almost 6 hours per-day*2 - and our sedentary lifestyles are known to be damaging to our health The LYMA Supplement is the only award-winning nutraceutical to include ten patented, peer-reviewed ingredients (targeting focus, immunity, beauty), in the doses proven to work, and it is now adding an eleventh The new ingredient is a patented adaptogen that studies have found to mimic some of the effects of exercise such as fat-burning and energy producing metabolic processes* It can be ......read more
Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda Cake pink, introducing a Ruby Hot Chocolate, and crafting a refreshing cold Hibiscus drink. With every purchase from this exclusive menu, customers will receive a collectible sticker sheet created by Emirati artist Fatima Al Zarooni, blending iconic landmarks with Parker's and Benefit's signature brand DNA. The collaboration will be available at all Parker's locations for the entire month of Ramadan, not just across the UAE but also in KSA and London, making it a global celebration ......read more
Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger roster of guests. This captivating web series promises to bring joy and a sense of community to viewers throughout Ramadan. Premiering on March 1st, 2025, Season 2 will feature five exciting episodes, each offering a delightful mix of entertainment, laughter, and culinary adventures creating a joyful and engaging experience for viewers throughout Ramadan. A Star-Studded Lineup Hosted by the bubbly Iraqi content creator, Ilyan Saqer, the show will feature a ......read more
This Eid, elevate your gifting game with the Vatika Self-Care Box—a luxurious blend of beauty, indulgence and relaxation. Designed to pamper your loved ones, the self-care box can be fully customized with your choice of Vatika's natural hair care products. Whether it's a rejuvenating at-home spa treatment or a boost of nourishment and shine, this thoughtful gift is tailored to cater to every hair need. Packed with natural ingredients, these products are designed to keep your scalp and hair hydrated and silky all year long. A curated gift that embodies the art of self-care—perfect for showing how much you care. ...read more
Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting for. Step 1, the Bold Booster Plumping Lip Liner, a creamy, ultra-precise formula that glides on effortlessly for smooth, sculpted definition. Designed to contour and enhance the natural shape of your lips, it sets the stage for a fuller, more dimensional look. Step 2? The Bold Booster Lip Plumper, a high-impact gloss infused with SHEGLAM’s innovative Heat + Ice Technology. This unique formula works in two phases – first, a rush of warmth, then a refreshing tingle – activating ......read more
Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush. BROWS THAT STAY, LOVE THAT SLAYS First things first—your brows frame the face, and Catrice’s Brow Sleek Laminating Wax is about to make them the main character of your Valentine’s glam. This game-changing wax gives you that sleek, feathered, laminated effect in just a few strokes—no salon appointment needed. Whether you’re going for bold, structured brows or a soft, natural lift, this formula ......read more
Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a smooch-worthy pigmented lipstick and moisturzing lip balm, a heart-infused primer, and a fluffy powder puff – because your beauty routine deserves a little extra love. And as an added surprise, each collection set includes an exclusive Hello Kitty hair clip to complete your look with an extra touch of cuteness! Give your skin a dose of love with the SHEGLAM Jelly Amor Hydrating Primer - a gel-based, ......read more
Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery. Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, marking a transformative chapter in its 74-year legacy. This innovative collection showcases five exceptional fragrances, each crafted to embody personal narratives while appealing to a global audience. With The Untold Stories, Ajmal moves beyond tradition, embracing a contemporary ethos that highlights creativity, storytelling, and global collaboration. This is not just a collection of perfumes—it’s an exploration of emotions, memories, and individuality, told through the artistry of ......read more
The newly launched FaceFit has opened up in Town Centre Mall, Jumeirah 5 February 2025, Dubai - Skincare and wellness lovers have a new must-visit destination this year with the launch of the newly opened fitness studio for the face, FaceFit. The FaceFit studio is located in Town Centre Mall, Jumeirah and offers Dubai residents a one-of-a-kind face fitness experience. FaceFit offers guests a range of curated face workouts that go beyond traditional skincare. The workouts have been expertly designed for the 42+ muscles in the face, offering a multi-stage workout that sculpts, tones and lifts the facial muscles for a more youthful and radiant complexion. Workouts include the hero workout; the Signature Sculpt, Cryo Contour, Pinklift and more. Workouts range from 30 minutes to 90 minutes in length with potential add-ons ......read more
A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has attracted more than 55,000 loyal customers in the UAE Date: Dubai, UAE; February 05, 2025 Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrated its business excellence through a momentous occasion, its 25th Anniversary or Silver Jubilee – by sharing its success with customers with a Mega Raffle Draw that saw 57 winners walk away ......read more
New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & transfer-proof Clump-proof & flake-proof THAT BADGAL REPUTATION 93% said lashes look fuller 93% said lashes look fluffy 93% said it gives instant lift 95% said lashes look evenly separated BADGALS LOVE GOOD-FOR-LASH INGREDIENTS Linden Bud Extract helps lashes look fuller Rice Wax helps separate & define lashes and visibly boosts long-lasting lift Provitamin B5 helps lashes feel conditioned Castor Seed Oil helps nourish lashes GET IT ......read more
Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for making a meaningful impact. Layla’s career began in the dynamic energy industry, where she honed her strategic thinking and problem-solving skills at a leading international oil and gas corporation. Despite her accomplishments in this challenging field, she aspired to drive change on a more personal and societal level. This ambition led her to the Special Olympics UAE, where she served as Program Director. In this role, she spearheaded initiatives that championed the inclusion of ......read more
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, olive oil and orbignya oleifera seed oil, the 2-in-1 formula delivers major definition, intense volume and multi-dimensional effects for full-bodied, sky-high lashes that last – no clumps, no flaking, just pure lash perfection. The SHEGLAM All-In-One 24K Multi-Effect Mascara is packed with 10+ essential oils and 24K gold to coat your lashes in a touch of luxury while nourishing and strengthening them with every application. The formula is designed to provide a smoother application with ......read more
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen Z and Gen Alpha. Introducing Kingdom of Essentia At the heart of this experience lies the Kingdom of Essentia – a vivid, seasonal universe designed to celebrate diversity, creativity, and teamwork. Players are invited to explore visually stunning islands, each inspired by a different season, and embark on exciting missions to defeat the Evil Gray, a force representing ......read more
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet. See below for a full breakdown from Joanna on how-to achieve this red-carpet ready look at-home. Skin Prep: Step 1: First, Joanna Simkin prepped Cynthia's skin with The POREfessional Matte Primer to prime her base and blur her pores. Joanna focused the product on the center of Cynthia's cheeks for perfectly blurred and mattified skin. Concealer: Step 2: Next, Joanna ......read more
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best of Catrice: Your Full-Face Essentials! Catrice HD Liquid Coverage Foundation Lightweight, full coverage with a matte, airbrushed finish. Long-lasting and oil-free—stays fresh for 24 hours. Available in 6 shades to match your skin tone! Glossin’ Glow Tinted Lip Oil Hydrating, non-sticky formula with a sheer, glossy tint. The perfect blend of lip care and color for everyday wear. It comes in 4 vibrant shades GO Big. Go Bold. Mascara Collection Go ......read more
New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil - the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it gets exciting: the art of oil concoction. This trending hair care ritual lets you mix and match oil variants to maximize nourishment and address your hair’s unique needs. ✨ Listen to Your Locks – Whether your hair craves hydration, repair, or shine, Vatika’s enriched oils offer a variety of blends packed with the goodness of natural ingredients like olive, coconut, almond, blackseed, onion, and avocado. ✨ The Power of Personalization – Create your own ......read more
Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. Shake it up & flick onto clean, dry brows to build your own MIGHTY Fine moment. HOW-TO-BRÖW Shake, shake, shake! Hold the brush perpendicular to brows to get the finest lines. Flick upwards onto clean, dry brows. THE (MIGHTY) FINE PRINT Easily fills in sparse areas Rich color Brows look defined FIRST triple-tip brush pen on the market FINEST triple tip brow pen available (0.1 mm!) 3 superfine 0.1 mm lines in 1 stroke! 24-hour longwear Waterproof ......read more
(Selena Gomez’s glam squad shared their post-Globes routine with the LYMA Laser before getting her ready for the red carpet) (MUA Holly Silius is a committed LYMA Laser user and also used it on Emma D’Arcy to achieve her fresh luminous look) Sounding the red carpet klaxon for the awards season ahead, Sunday January 5 marks the 82nd Annual Golden Globes but this year, the focus ......read more
Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a curated selection of fragrances that blend ......read more
Join the celebration from 19 Dec – 2 Jan at Lifestyle at Centrepoint Store in City Centre Mirdif for exclusive promotions and exciting product launches December 19th, 2024 – Global beauty giant SHEGLAM proudly marks its first anniversary in partnership with Lifestyle at Centrepoint, celebrating a year of redefining beauty retail in the Middle East. This milestone commemorates ......read more
essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your lashes pop, the I LOVE EXTREME BLUE crazy volume ......read more
Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine Juicy Lip Balms come in sleek, pocket-perfect ......read more
December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine ......read more
As the holiday season approaches, our calendars fill up with festive events and family gatherings, all of which call for stunning makeup looks. However, with all the glamorous makeup, it's essential to keep your skin healthy and flawless. Benefit Cosmetics has the perfect products to help you prep your skin and ensure it's ready for any holiday look. Here's our guide to prepping ......read more
Our #1 foundation has undergone an upgrade to wear more comfortably and naturally. New SENSAI TOTAL FINISH offers the radiance of silky moisture and the precision of a powder in a single stroke. This expert blend of specially treated powders allows a smooth, non-powdery application with just enough coverage to let your natural beauty show through. Silky-soft and lightweight, the formula ......read more
Next-Gen Face Lasers, Borderline Jawline Obsession and the Good Kind of Stress. Meet the Wellness Trends We’ll Be Zeroing In On In 2025- Wellness has undergone a seismic shift, leaving behind fads and pseudoscience for trends rooted in medical breakthroughs, advanced technology, and robust research. The 2025 beauty and wellness landscape is precise, measurable, and ......read more
November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit ......read more
Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines ......read more
Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here to say that staying in your comfort zone ......read more
Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy butter balm offers a soft, smooth, and melting ......read more
The legendary Swiss longevity clinic, Clinique La Prairie has introduced the brand new ‘Life Matrix Haute Rejuvenation Cream’ from the prestigious Swiss skincare house, La Prairie, into its two acclaimed longevity programs: Revitalisation and Revitalisation Premium. This exclusive addition reflects Clinique La Prairie’s commitment to continuously integrating cutting-edge science ......read more
Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences to travelers worldwide. Ajmal Perfumes has ......read more
We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium quality. Gorgeous, guaranteed. And only at the ......read more
United Arab Emirates October 23rd – Lucibel.le, specializing in LED technology for cosmetics and beauty, will unveil its latest innovation at the Beautyworld Middle East trade show, taking place from October 28 to 30, 2024. The French brand will exhibit at the Dubai World Trade Center, at the French Pavilion, Hall 2, Stand G24. A disruptive technology for skincare ......read more
November 18th , 2024 – SHEGLAM has gone all out with the Harley Quinn x SHEGLAM Collection, channeling Harley’s iconic combo of chaos and charm into a collection that’s anything but ordinary. Packed with rebellious colors, quirky surprises, and enough attitude to take on Gotham, this collection is here to let you own your wild side. The Journey to Love Mallet Blush ......read more
Dubai, UAE – November 2024: Zieda Aesthetic Clinic, a premier provider of cutting-edge aesthetic and wellness treatments located in Jumeirah, is proud to announce its latest initiative aimed at breaking the stigma surrounding men's aesthetic procedures. This campaign highlights Zieda’s commitment to promoting inclusivity and redefining the narrative around self-care for men in the ......read more
Discover LYMA’s world-class anti-ageing innovations, which include the celebrity-favourite, LYMA Laser, highly-active LYMA Skincare and powerful, high-grade nutraceutical the LYMA Supplement. LYMA Power System 30% off Laser Starter Kit + Skincare Starter Kit + Supplement Starter Kit was £2,558.35, NOW £1,790.85, save £767 LYMA Skin System 30% off Laser Starter ......read more
November 7th 2024 – This holiday season, SHEGLAM invites you to unwrap the glow with their first-ever SHEGLAM Festive Glow Gift Sets, a limited-edition launch that’s here to add sparkle to every celebration. Curated to light up your holiday look, these sets are perfect for adding that special touch of glamour and joy to your gatherings, from cozy nights in to festive parties with ......read more
Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, who says we can't channel autumn vibes through ......read more
This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season. 1. META GLOW COLOUR CHANGING LIPSTICK A lipstick that’s a total trick and treat! This pH-reacting formula creates a ......read more
Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and curl that lasts an incredible 24 hours. Say ......read more
The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun recovery. Why Post-Sun Care is Crucial Sun ......read more
Experience the wonder of Christmas with Lush As the festive season draws near, Lush’s 2024 Holiday range hopes to make soaps and dreams come true, offering all one could ‘wash’ for this Christmas, including great smelling gifts for everyone on your list! Now available in Lush shops and online. With spellbinding fragrances, colours and characters evoking the joy of the ......read more
Dubai, United Arab Emirates, October 2024: RIOBELO, the sustainable Brazilian hair care brand, is thrilled to announce its participation at Beautyworld Middle East 2024, the region’s largest trade fair for beauty, hair, and wellness. From October 28th-30th, RIOBELO will present its innovative range of hair care products, designed to bring Brazil’s top secrets for achieving luscious, ......read more
No Christmas is complete without a Lush gift under the tree! Last year over 1.7 million people opened a Lush gift on Christmas Day! The epitome of Christmas gifting, Lush is a go-to for everyone on your list. With whimsical designs, nostalgic fragrances, and wonderfully festive products to evoke that festive feeling. As well as our in-house design team, we also work with a range of ......read more
Say hello to our newest & most improved Pert Plus shampoo and conditioner combo that promises Softer hair from the very first wash, powered by natural ingredients. And designed exclusively, meet Pert Men—a thoughtfully crafted 4-in-1 formula to cater to your hair, face, beard, and body needs. At Pert, our experts harness the power of nature to unlock your hair's true ......read more
Celebrate Diwali with Exclusive Luxury Gifting Collection 17th October 2024 Dubai, UAE – This Diwali, illuminate the Festival of Lights with the perfect balance of elegance and warmth as Ambiance by Talata unveils its Gifting Collection. Featuring luxurious home fragrances, personalized perfumes, and indulgent body care sets, this curated selection promises to bring a unique, thoughtful ......read more
Luxurious Home & Body Care Inspired by Africa’s Rich Heritage October 7th, 2024, Dubai, UAE: Ambiance by Talata, the rising star of African luxury in the fragrance and beauty care industry, is proud to announce its grand entrance into the Middle East with the opening of its first store in Dubai. Located at the prestigious Dubai Ladies Club, this landmark opening marks the ......read more
A prominent national pavilion with a delegation of 96 French companies in hall 2 - DWTC United Arab Emirates – october 16, 2024 - The France Pavilion, organized by Business France, is set to host a delegation of 96 French companies specializing in the beauty and cosmetics. From October 28 to 30, 2024, visitors and professionals are invited to Hall 2 of the Dubai World Trade ......read more
OCTOBER 14, 2024 – SHEGLAM has been pushing the boundaries of beauty for years, and now it’s taking it to the next level with the launch of SHEGLAM HAIR. This new line is all about embracing hairstyling without compromise – because why not have fabulous style and healthy hair? With SHEGLAM HAIR, your locks will shine brighter, feel stronger and be ready for all creative ......read more
October 9, 2024 – SHEGLAM is proudly supporting Breast Cancer Awareness Month this October in partnership with the National Breast Cancer Foundation (NBCF), American leading not-for-profit organization dedicated to funding world-class breast cancer research. For every purchase of the new limited-edition SHEGLAM Pink Ribbon Rose Blush, $1 will be donated to NBCF, contributing directly to ......read more
-Golden Hawk, Blue Hawk, and Feather Blossom- Dubai, United Arab Emirates, 1st Oct 2024: Ajmal Perfumes, a global farm-to-fragrance brand with seven decades of craftsmanship in the intricate art of perfumery, proudly announces the exclusive launch of three new scents – Golden Hawk, Blue Hawk, and Feather Blossom in UAE. Each fragrance is meticulously crafted to embody elegance, ......read more
September 30, 2024 – This fall, SHEGLAM invites you to spread your wings with the enchanting Crimson Butterfly Collection, a bold and glamorous celebration of transformative beauty. Drawing inspiration from deep crimson and dramatic hues, this collection is a celebration of self-expression, designed for those who dare to stand out. With a palette that’s equal parts mysterious and ......read more
Ready to elevate your beauty game? Say hello to your new favorite essence products that are bound to make you go WOW and add that extra sparkle to your routine. Here’s how you can achieve a head-turning look with just three standout items: 1. Lash Out Loud with LASH PRINCESS False Lash Effect Mascara Kick off your glam with essence’s LASH PRINCESS False Lash Effect Mascara. Forget ......read more
own, celebrating bold self-expression and effortless beauty. Leading the way is the Catrice Blush Affair Liquid Blush from the 2024 Spring/Summer collection—a must-have that reveals your inner glow with total confidence. Available in four stunning shades, this liquid blush offers a weightless, buildable finish that melts into your skin, giving you a radiant, bold, sculpted ......read more
Dubai, UAE – 29 August 2024: Zieda Beauty Lounge introduces its newest Stem Cell hair treatment, a state-of-the-art technology from Korea, the first of its kind in Dubai. This exclusive procedure boasts a 13% concentration of stem cells, using a Galvanic machine and premium products. Designed to address recent hair challenges, the personalised treatment caters to each individual's ......read more
I'm excited to introduce the Shark® FlexStyle, the latest innovation in hair care that's making waves in the UAE. Building on the success of the Shark SmoothStyle, the FlexStyle takes styling to new heights, offering unmatched versatility for the diverse beauty needs of the UAE market. Why the Shark® FlexStyle Stands Out: Multi-Functional Design: The FlexStyle is ......read more
The Gift of Kings Collection from Amouage reflects the brand's Omani heritage, offering opulent perfumes crafted with rich, rare ingredients. The collection embodies royalty and timeless elegance, positioning Amouage as a symbol of luxury. Key pieces include sophisticated fragrance gift sets such as Honour Woman, Reflection Man, and Guidance, all presented as grand gestures of high perfumery. ......read more
In a splendid fusion of luxury and tradition, OJAR, the renowned Omani fragrance house founded by Sheikha Hind Bahwan, has unveiled an exclusive collaboration with Alila Hinu Bay—Oman's opulent retreat perched along a pristine coastline—to celebrate the rich heritage of Salalah's ancient perfume trade route. Situated on the legendary Frankincense route and deeply inspired ......read more
UAE, Dubai, 9th Sep 2024: Shark Beauty, the creators of the viral hair styling sensation Shark FlexStyle, introduces two new Air Styling systems, Shark FlexFusion and Shark FlexFusion Straight, designed to use for wet or dry styling. The fast dryer flexes into a versatile multi-styler that is now smaller and lighter vs. Shark FlexStyle. FlexFusion straightens wet or dry hair with its FlexFusion ......read more
Dubai, UAE, 5 Sept 2024: Emirates continues to enhance and elevate the fly better experience for its customers, this time unveiling a new collaboration with the Irish brand renowned for spearheading organic luxury – VOYA. Recently launched onboard flights in First and Business Class, Emirates has partnered with VOYA to develop bespoke Eau de Toilette fragrances that encapsulate ......read more
As August heats up, essence is turning up the sparkle with its JUICY BOMB shiny lipglosses— the perfect addition to the summer days. These glosses have taken TikTok by storm, and if you haven't jumped on the JUICY BOMB trend yet, now's the perfect time to get in on the hype. The JUICY BOMB shiny lipgloss is all about fun and freshness, featuring three mouthwatering flavors: ......read more
Say goodbye to heavy makeup and hello to effortless glow this summer with Catrice’s must-have duo: Skin Glaze Hydrating Serum Primer + Sun Glow Eye And Cheeks Palette. These beauties are all you need to slay that dewy, sun-kissed look everyone’s craving! Why They’re Everything: - Skin Glaze Hydrating Serum Primer: Hydration meets glow in this game-changing serum. It ......read more
LA, USA - AUGUST 22: Bella Hadid, wearing Rene Caovilla Floriane Sandal to the launch of her newest Orebella fragrance "Nightcap” ...read more
Food-inspired skincare routines to make you smell like a snack ‘Little treats’ are in for summer 2024, so Lush has collated some of its favourite food-inspired routines to satisfy even the sweetest tooth. From indulgent chocolate to awakening citrus, take a whiff of these four foodie routines to find a new favourite fragrance profile. Berries and cream trifle Catapult this ......read more
5 August 2024: The ephemeral Amouage boutique at The Grove stands as an eternal ode to the rich heritage and landscapes of Oman, seamlessly blending tradition and modernity. Adhering to Amouage's core identity and contemporary spirit that epitomizes Omani craft and culture, this temporary space harmoniously integrates into The Grove in the great city of Los Angeles. Inspired by the ......read more
Say hello to the hottest beauty sensation of the summer – the Catrice Magic Shaper Face Cream Palette! This game-changing palette is packed with everything you need to create a stunning, sun-kissed look. Featuring two shades of contour, two shades of blush, and two shades of highlighter, it's the ultimate tool to enhance your natural beauty and keep you glowing all season long. Whether ......read more
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