Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
Lee Kum Kee: The Taste of Victory at the 9th World Championship of Chinese Cuisine

Over 100 talented chefs from around the world harnessed the authentic flavours of Lee Kum Kee sauces as they vied for the prestigious title

VANCOUVER, CANADA - Media OutReach Newswire - 24 May 2024 - From 21-23 May, elite chefs from across the globe converged on Vancouver, Canada to compete for the cooking crown at the 9th World Championship of Chinese Cuisine (WCCC). Lee Kum Kee served as the exclusive condiment sponsor of the event.

Hosted in Vancouver for the first time, this edition of WCCC attracted an international roster of over 100 talented chefs. Contestants were required to work against the clock to prepare two dishes for each of the three categories: cold, hot, and dim sum. Judges considered factors such as taste, presentation, creativity and preparation to rank the outcomes. The opening and closing ceremonies of the Championship were graced by an attendance of over 400 representatives from the political, cultural and media spheres, cementing its status as a prominent event of the industry.

Dodie Hung, Executive Vice President – Corporate Affairs (front row, first left), Simon Wu, President – Americas of Lee Kum Kee (front row, fifth left), and Lee Kum Kee team pictured with the winning teams from the Chinese Culinary Institute of Hong Kong.
Dodie Hung, Executive Vice President – Corporate Affairs (front row, first left), Simon Wu, President – Americas of Lee Kum Kee (front row, fifth left), and Lee Kum Kee team pictured with the winning teams from the Chinese Culinary Institute of Hong Kong.

Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee said, 'Lee Kum Kee promotes Chinese culinary culture worldwide, and we take pride in fostering a global community that shares a passion for authentic Asian flavours and superior culinary experience. We do this in part by supporting and nurturing chefs around the world. The WCCC is a widely recognised industry event, and it's been a longstanding privilege for us to offer our support as its exclusive condiment sponsor.'

Simon Wu, President – Americas of Lee Kum Kee said, 'The Championship is a momentous occasion which brings together talented chefs from all corners of the globe to showcase their skills, creativity and passion. The chefs skilfully utilised Lee Kum Kee sauces to bring out the flavours of Chinese cuisine with an originality that was truly inspiring. Lee Kum Kee has always been a trusted partner to chefs, providing high-quality sauces that spark their creativity, while their creations in turn inspire us.'

Chef harnesses the authentic flavours of Lee Kum Kee sauces to prepare delectable cuisines.
Chef harnesses the authentic flavours of Lee Kum Kee sauces to prepare delectable cuisines.

In addition to sponsoring the sauces and condiments used by the contestants, Lee Kum Kee invited visitors to drop by its own booth to browse the brand's diverse product range. Each visitor received a goodie bag with selected Lee Kum Kee sauces and recipes, enabling them to bring the spectacular flavours of Asia home. Students from local culinary schools took the opportunity to witness the competition and visit Lee Kum Kee's booth, allowing them to learn more about the brand.

Launched in 1992 by the World Federation of Chinese Catering Industry, the WCCC – sometimes known as the 'Olympics of Chinese cuisine' – is highly acclaimed by the culinary industry internationally for enhancing the skills of Chinese chefs and encouraging the exchange of Chinese and Western culinary cultures. The 9th edition of the WCCC was organised by the World Federation of Chinese Catering Industry in partnership with the Canada Catering Association.

Lee Kum Kee has been a keen supporter, having served as the condiment sponsor of the 6th WCCC in Beijing and the 8th WCCC in Rotterdam.
Hashtag: #LeeKumKee #LKK #WCCC


The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee was established in 1888 when its founder, Lee Kum Sheung created his own oyster sauce in Nanshui, Zhuhai, Guangdong Province, China. With a glorious history of over 135 years, Lee Kum Kee has become an international household name as well as a symbol of quality and trust. Today, it offers more than 300 types of sauces and condiments in over 100 countries and regions.

Visit our corporate website for more information:

About the World Championship of Chinese Cuisine

The World Championship of Chinese Cuisine is organised by the World Federation of Chinese Catering Industry every four years. It is a prestigious event that showcases fine culinary skills and Chinese gastronomic culture while facilitating international exchange. Since its inaugural edition in 1992, the competition has been held in Shanghai, Tokyo, Kuala Lumpur, Guangzhou, Beijing, Singapore and Rotterdam, and has earned a reputation as the 'Olympics of Chinese cuisine'.


Visit the event's website for more information:

Lee Kum Kee

Posted by : Media Outreach, Jenny
Viewed 0 times
PR Category : Others
Posted on : Saturday, May 25, 2024  11:00:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Media OutReach

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Last-Minute Eid Shopping With Max Fashion's New Collection [32431-Views]
Yates takes lead at Tour de Suisse summit finish [21263-Views]
GLOBAL RESEARCH REVEALS: 64% of Saudi Based Consumers are Concerned about the Environment,... [20602-Views]
Living Proof® Brings Its Pioneering, Science-Backed Haircare Solutions To The Region [15076-Views]
Introducing the LUSH Spa: A Sanctuary for Self-Care and Holistic Wellbeing [13481-Views]
Meet Your Hair Care Match With Lush's New Gift Sets [12792-Views]
Celebrate kindness and joy with Lush's festive Eid collection [11328-Views]
Xiaomi introduces Redmi 13: Fun Features for Creativity [8749-Views]
Eid Al Adha Fun For Families: Shop, Win & Celebrate At Arabian Center [8307-Views]
UAE's Student Entrepreneurs Presented Innovations at INJAZ UAE's Annual ‘National Company ... [8110-Views]
Union Coop Allocates 5 Varied Promotional Campaigns During June [7351-Views]
Launching Redmi Pad Pro in United Arab Emirates [7331-Views]
Jumbo Electronics Announces Exclusive Eid al-Adha Offers on Devices and Electronics [7036-Views]
Exciting Entertainment, Promotions, And Raffles: Mall Events Not To Miss This Eid Al Adha [6999-Views]
Line Investments & properties, Summer Super Sale gets its first set of winners, receiving ... [6785-Views]
Grab online Exclusive EID Ticket for just AED 80 at Emirates Park Zoo & Resort! [6531-Views]
Embrace Family Bonding Moments with Luxury Father's Day Offers at Sofitel Dubai Downtown [6503-Views]
Experience Endless Joy at Mercato This Eid Al Adha! [6400-Views]
Gather The Family Round For Redefined Entertainment This Festive Season With LG's Oled 4k ... [6289-Views]
Waterfront Market Gears Up for Eid Al Adha with Freshest Offerings and 30 tonnes of Daily ... [6035-Views]
Health Tips for Pilgrims During the 2024 Hajj Season [5777-Views]
Mohammed Bin Rashid Library Announces Launching Five Research Theses Publications for PhD ... [5658-Views]
EDGE Signs Two MoU Agreements with Cummins Arabia [5650-Views]
GEMS Education spearheads transformation of Arabic language learning with high-tech centre... [5601-Views]
Dubai Municipality allocates 3,150 cleaning supervisors and workers to oversee public hygi... [5498-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories