Dubai, UAE:  His Excellency Sami Dhaen Al Qamzi, the Director-General of Dubai Department of Economic Development, has today (Tuesday 27th May) officially opened Beautyworld Middle East, the region’s premier international trade and networking event for beauty products, hair, fragrances and wellbeing.

Organised by Epoc Messe Frankfurt, and taking place until Thursday 29th May at the Dubai International Convention and Exhibition Centre, Beautyworld Middle East is the largest in its 19 year history, with the 2014 edition having grown by 24 per cent year-on-year in exhibition size and exhibitor numbers.

The three-day event features 1,354 exhibitors from 52 countries eager to tap into a burgeoning Middle East market that is among the fastest growing regions in the world for beauty and personal care.

The international significance of the dedicated trade show is further underlined by 28 international pavilions taking part, led by European stalwarts France, Italy, the UK, Germany, and Spain along with China, Turkey, and the USA, while pavilions from Malaysia, and Ireland will be making their debut.

Al Qamzi was accompanied today by His Excellency Helal Saeed Al Marri, CEO of Dubai World Trade Centre and Director General of Dubai Tourism and Commerce Marketing; and leading representatives from the regional beauty and wellness industry.

Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “By the end of 2018, the retail value of the Middle East and Africa beauty and      personal care market is expected to exceed US$30 billion, making it the third fastest growing region in the world for the beauty sector. ”

“This underlines the growing international importance of the region and we continue to see a large number of leading global brands make their regional debuts at Beautyworld Middle East.”

“As the leading trade and networking event for the beauty and wellness industry, Beautyworld Middle East serves as the preferred launch pad for international brands to showcase their new products and services in the region. It also provides thousands of regional buyers a comprehensive snapshot of the latest trends and innovations that are the talking points of the global industry.'

Among the many exhibitors making their regional debut at Beautyworld Middle East include O’right, which is launching its range of organic hair products – accompanied with the world’s first salon packaging that grows trees and flowers.

Meanwhile American company Repêchage will also introduce its brand new Lamina Lift Mask, formulated with EcoCert Seaweeds, Orange Water, Aloe Vera and natural botanicals.

Lydia Sarfati, President and CEO, of Repêchage, said: “Since 1980, Repêchage has given women and men around the world a second chance to regain the beautiful healthy skin they believed was lost forever.  Visitors to Beautyworld Middle East will see and experience firsthand the mask that U.S. salon and spa owners are raving about.”

Beautyworld Middle East 2014 focuses on the five integral show elements of Cosmetics & Skincare; Fragrance; Machinery, Packaging and Raw Materials; Professional Equipment and Spa; and Hair, Nails & Accessories.

Key features of the 2014 edition include The Beautyworld ME Boutique, a dedicated showcase of the most high-end cosmetics, skincare and fragrances globally; the Walk of Beauty by Madi International, showcasing makeovers and tips on make-up, skincare, and buying beauty products; a Fragrance Station; Hair Education by Ghd; and the three-day Spa and Salon Management Summit, taking place from 27-29 May.

Nail artists will also compete in the fifth consecutive Nail It! contest, organised by OPI and Nazih Group, for prizes that include trips to OPI’s company headquarters in the USA.
Posted on www.godubai.com