Growing presence reflects the increasing attraction of region for international majors

Reflecting the growing attractiveness of the Middle East automotive aftermarket for international manufacturers and suppliers, the upcoming edition of Automechanika Dubai 2014, will feature the world’s largest German Pavilion for the automotive aftermarket industry.

The German presence at Automechanika Dubai has been significant over the years and of late has expanded tre-mendously. Automechanika Dubai 2014 will present a record number of 83 German exhibitors.

“The German automotive industry is clearly a world leader in terms of quality, innovation, dependability and technological advances and it’s not surprising that German products and services are in great demand in the Middle East automotive aftermarket,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt.

“Automechanika Dubai, as the leading international showcase for the automotive aftermarket in the wider MENA region has seen German exhibitors playing an increasingly significant role over the years, a fact which underlines the growing attention being paid to the region by leading international players.”

Leading the German participation in Automechanika Dubai 2014 will be a range of international heavyweights, who are looking to further engage with trade buyers from an aftermarket that is estimated by analysts Frost & Sullivan to be worth US$ 14.4 billion by 2016. These include the likes of: Liqui Moly, Schaeffler Group, Meyer Glitza, Bosch, Europart, SAF Holland, Blitz Rotary, Rema Tip Top, ZF, Dana, BASF, Kaercher, Jost, BPW, Axalta and Mann+Hummel among others.

Andreas Bodemer, Vice President for Bosch Automotive Aftermarket, Middle East and Africa, said: “Automechanika Dubai is by far the largest and most influential trade exhibition for the automotive aftermarket sector in the Middle East, providing us with a crucial platform to connect with our existing partners and customers, and to extend new business channels to important markets across the region.”

Zabi Khan, Director of Europart Middle East FZCO said: 'We chose to exhibit in Automechanika Dubai as this event is the window to the Middle East and Africa. Dubai's locational advantage and easy access to all major markets makes it the right choice as a gateway to MENA and the rest of the near and Far Eastern countries.'

Dr. Khalid Alexander Sabbah, Managing Director of ZF Middle East said: “We are participating at Automechanika Dubai for the fourth time in a row, to present our products. Automechanika Middle East underlines the growing recognition of ZF Middle East as a leading automotive supplier for driveline and chassis technology in the region”.

Early indications suggest that Automechanika Dubai 2014, which will run from June 3 to 5, at the Dubai International Convention and Exhibition Centre, will surpass the record-setting 2013 edition.The exhibition and conference, which attracted more than 24,000 trade visitors from 130 countries and last year featured 1,482 exhibitors from 58 countries, enjoys a reputation for being an unmatched business networking and facilitating platform for the region. 

With Dubai growing in stature as a leading re-export and trans-shipment hub that drives a thriving automotive aftermarket in the wider region, a wide range of international brands choose Automechanika Dubai to make their Middle East debut.

Automechanika Dubai 2014 will feature the following product groups: Parts & Systems; Accessories & Tuning; Repair & Maintenance; Tyres & Batteries and Service Station & Car Wash. 

Happening alongside the main exhibition will be the popular Automechanika Academy – a series of seminars and workshops given by leading experts and prominent industry figures. These seminars will focus on key issues that affect the automotive aftermarket.