Dubai, United Arab Emirates, February 23, 2020:   Creating scaled-down versions of men’s watches for ladies can no longer suffice their desire for substantial and practical timepieces. With more women leading busier and more active lifestyles than before, timepieces for ladies have also gravitated towards designs with sportier overtones to complement their needs. In 2011, Corum’s iconic and unquestionably masculine Admiral collection was readapted into a daintier, 38-mm diameter version just for the ladies- it has since captured the hearts of many female fans and remains as one of the most sought-after marine-inspired ladies’ timepieces on the market. 

Launched in 2013, the AC-One line embraces the design identity of the iconic Admiral collection, yet at the same time writes a new chapter by infusing it contemporary updates such as a giving it a more rounded shape, plus combining both polished and satin-brushed finishes on the case. This year, Corum has again turned its focus towards the ladies, by unveiling the AC-One 38 Automatic. 

Counting on the popularity of the earlier AC-One models, the AC-One 38 Automatic aims to complement the 45mm-diameter models with feminized version. Having a much smaller case diameter of 38mm means that the original proportions of the dodecagonal-cased AC-One 45 had to be scaled down carefully. While adhering strictly to the design codes of the AC-One, the case of the AC-One 38 was given a slight makeover in order to make it more curvaceous than its masculine counterpart. 

Together with the creation of a shapelier and svelte silhouette for the AC-One 38, Corum had to redesign its signature Corum-decorated micro-rotor for the CO 082 automatic movement used to power this new ladies’ timepiece, in order to fit the size of its case. This watch has a power reserve of 42 hours and is water resistant up to 50 meters. New straps and a triple-folding clasp were also created for the timepiece to make it more comfortable on the wrist. Montres CORUM Sàrl Rue du Pet i t -Château 1 - Case pos tale 374 - CH-2301 La Chaux-de-Fonds - Swi t zer land Tél . +41 (0) 32 967 06 70 - Fax +41 (0) 32 967 06 00 - pres s@CORUM.ch 

The AC-One 38 Automatic is presented either with a Titanium grade 2 or 5N 18k rose case. Its dauphine-style hands are partially skeletonized and filled with white superluminova. The white dial, decorated with three-dimensional “Grenadier fendu” finishing, is paired with white rubber straps for a crisp and chic look. The icing on the cake? 72 round VS-grade diamonds set around the bezel. Sporty, practical and elegant at the same time, the AC-One 38 is incredibly versatile and will be the perfect companion for the stylish, upbeat and outdoor-loving woman, be it at work, a glamourous evening, or while enjoying a luxurious weekend getaway at sea.