06  August 2015: Al Tayer Motors, the official UAE importer for Jaguar and Land Rover vehicles, has handed over the new Jaguar XE to Anas Bukhash an Emirati entrepreneur and motivational speaker. 

Anas Bukhash, who has recently been recognized by Jaguar MENA as one of the region’s contemporary innovators and progressive thinkers, will now have the chance, as part of his Jaguar ambassadorship, to experience the stunning Jaguar XE on a daily basis on the roads of the UAE.

This is an initial part of Jaguar MENA’s ‘Forward Thinkers’ campaign, which will include a film series that features individuals from four different countries across the Middle East region, capturing each of their inspirational stories. Each individual ‘Forward Thinker’ personifies the Jaguar brand through their daily lives and like Jaguar they strive to stay one step ahead with their energy, determination and passion for life.

To support the expanding line-up of vehicles in the MENA region, which includes the Jaguar XE, the ‘Forward Thinkers’ initiative will capture the characteristics of the Jaguar XE through the ambassador stories. Drawing comparisons between their daily lives and the Jaguar XE, the ‘Forward Thinkers’ series will include stories about innovation, technology, and design from each of the individuals in their respective fields.

The new Jaguar XE is a true driver’s car that has redefined the mid-size sports saloon, bringing levels of innovation and luxury never before seen in the segment. Built exclusively in the UK, the Jaguar XE combines thrilling performance, class-leading design, intelligent technology features and Jaguar’s all-new aluminium architecture.
 
The series of films will be hosted on the Jaguar Live http://live.jaguar-me.com/ and the Jaguar MENA social platforms.