Casio Middle East FZE announced the debut of two new EDIFICE timepieces, the ERA300B-1AV and ERA300DB-1A2V in stores across the GCC. The EDIFICE duo adds the indispensable combination of bold fashion and functionality into any man's daily life. Engineered with Twin Sensor technology, an auto neon illuminator, and 100-meter water resistance, Casio's ERA300B-1AV and ERA300DB-1A2V provide consumers with both function and fashion.

“Casio has delivered stylish yet highly functional timepieces that consumers can take from the office to the outdoors for decades,' said Tsuneo Nagai, Managing Director of Casio Middle East. 'The latest additions to the EDIFICE collection possess a number of advanced technological features, while still incorporating a sense of style fit for work, play or a relaxing night at home.'

Equipped with Casio's Twin Sensor technology, the latest EDIFICE models offer a digital compass with needle indicator and thermometer. In digital compass mode the watch's second hand points to magnetic north and bearing is displayed in the digital window.

It also contains bearing memory that enables users to temporarily store and display a direction reading for later use, while the thermometer makes it easier for users to plan out their day based on current temperatures. Both models provide water resistance up to 100 meters, 48-city/29 time zone world time, four daily alarms, and a countdown timer essential for multi-tasking and scheduling. It even comes equipped with a 1/20th second stopwatch with Lap Memory up to 100.

Designed with an edgy, yet sophisticated look, the new EDIFICE models feature black watch faces and IP bezels. The ERA300B-1AV is bounded by a black resin band with red and orange accents, while the ERA300DB-1A2V has a striking stainless steel band with blue and white accents. The models also have an Auto Neon Illuminator as each hour marker as well as the minute hands are coated with a fluorescent material that provides an especially bright glow to accentuate the hands and index markers. In addition, a luminous coating provides long-term illumination in the dark after only brief exposure to ambient light.

The EDIFICE ERA300B-1AV will be available for a retail price of AED 1,195 ($326) and the ERA300DB-1A2V will be available for a retail price of AED 1,395 ($380) at select retailers across the GCC from 1st September 2014.

Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying their wide range of innovative products to countries in the Middle East through sales agents since the mid-1970s. Beginning in October 2013, Casio Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries.