Casio Middle East FZE, is pleased to announce the launch of their Arabic language website http://www.casio-intl.com/mea/ar/ designed specifically to enable the company to better interact with and serve their regional customer base.

With striking visuals and contemporary styling, the site is fast and easy to navigate, presenting a comprehensive snapshot of Casio’s wide range of products and services at a glance. Crisp visuals, bright banners and precise content informs the customer about the latest product lines, upcoming launches, where to find Casio products as well as a channel for feedback. It also provides information about the company’s support services and corporate history.

“We are excited about the launch of our new Arabic site because it underlines our commitment to our consumers in the Middle East,” said Tsuneo Nagai, MD of Casio Middle East. “We are offering a more efficient, faster and simplified way to find our products and services in local communities transforming into a much more relevant source of information for the Arab community,” he added.

Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying their wide range of innovative products to countries in the Middle East through sales agents since the mid-1970s. Their product range includes: watches, projectors, digital cameras, digital pianos and keyboards, calculators and label printers, cash registers and POS equipment.

Beginning in October 2013, Casio Middle East has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries by promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize Casio products and expand its business in the region.

Casio Middle East FZE will step up sales promotional activities with the goal of raising the presence of unique brands of Casio Watches, School Scientific Calculators, Digital pianos and keyboards, and Lamp Free Data Projectors.