CITIZEN, leading international manufacturer of watches with cutting-edge technology, designed to complement the high-octane lifestyles of today, has announced recently a further expansion of their presence in the vibrant UAE market.

With the opening of their latest point of sale at the Better Times showroom at Dubai's famed Al Ghurair Centre, the brand continues to cater to the growing demand in the UAE for its product line. The UAE is currently CITIZEN's most significant market after Saudi Arabia in the Middle East. With over 400 strategically located points of sale across the GCC, the world's largest watch manufacturer in terms of movements, is poised to continue on its successful expansion strategy.

With over 35 years as one of the best known watch brands in the region, CITIZEN continues to redefine the watch as a luxury everybody can avail, with its combination of style and flexible price range.

The Better Times chain of watch showrooms are a brainchild of the Juma Al Majid Watches division, synonymous with retailing and distributing opulence technological and lifestyle watches in Dubai.

Situated in the prestigious Al Ghurair Centre, situated in the buzzing heart of Deira, the showroom has been built to the latest International standards and features unique and sophisticated displays. The entire space is bifurcated based on brand segments – to make browsing easier for the consumers.

Eng. Khaled M. Issa COO, Juma Al Majid Group, explains that “With the opening of the new showroom we expect to accommodate and cater to even more consumers in light of the growing demand for modern premium watches .The new retail space allows us to showcase our expanding product line as we continue to develop exclusive new product categories to cater to changing consumer needs.”