Dubai, UAE, August 8, 2016:  Spring/Summer 2016 continues to build upon the exciting momentum of the Emporio Armani brand as we celebrate the introduction of new platforms, new colour stories and a collaboration between watches and jewellery. A brand new launch for 2016, the striking new Emporio Armani watches platform achieves its unique look by means of a distinctive square chambered case and original bezel design, which has a two-level construction allowing for different finishing styles, utilizing stainless steel and rose gold.

The collection is further enhanced by a guilloche dial in blue and white. The men’s version is available in both 44mm Chronograph and 41mm Day Date options. The ladies’ version is available in both 34mm and 28mm sizes and features a high-polished finish, bezel design with two-level construction, and mix of different platings such as stainless steel and rose gold. Feminine touches to this platform include the subtle sophistication of either a white sunray guilloche or light blue mother-of-pearl dial.

Also new for men: a sport platform with a colourful edge. This chronograph-style watch features either a green or blue dial with a brushed stainless steel bracelet, while there is also a sleek all-black version for an ultra-masculine look.

Reflecting one of the Emporio Armani catwalk colours for 2016, two existing women’s watch styles feature the soft and feminine hue of mint green. One iconic case has a mint leather strap and a mother-of-pearl dial, while the other two have a jewellery-inspired look with baguette stones on the top ring.

The last story for spring/summer combines both watches and jewellery. Produced for the runway, the timepiece features a modern design and a flower on the dial, while the complementary necklace and earrings also boast sophisticated floral details.