Dubai PR Network, Online Press Release from Dubai and Middle East
 
Fashion, Lifestyle, Accessories and Home
Filter PR by
  

Persil to Transform Fabric Care into a Fashion Must-Have at Dubai Fashion Week

 
Persil to Transform Fabric Care into a Fashion Must-Have at Dubai Fashion Week

Dubai, UAE – 2 September 2024 – Persil, the iconic name in fabric care, announced its official sponsorship of Dubai Fashion Week (DFW) founded by Dubai Design District (d3) and the Arab Fashion Council, which returns to Dubai Design District (d3), a member of TECOM Group PJSC, from 1 to 7 September for its Spring/Summer 2025 edition. Signaling a bold new chapter for the brand, this partnership aligns with the relaunch of Persil Shampoo, now designed to protect and renew all coloured and dark garments.

A New Era for Persil: Fashion Meets Fabric Care 

As a sponsor of DFW, Persil is making a statement that extends beyond traditional fabric care. The relaunch of Persil Shampoo represents the brand’s commitment to becoming a staple in the fashion-conscious consumer's wardrobe. This isn’t just about laundry. It’s about preserving the beauty and longevity of garments that define personal style.

“In this groundbreaking collaboration, Persil Shampoo is proud to partner with Dubai Fashion Week to demonstrate how fabric care can be both fashionable and environmentally responsible,” said Mohamed El Tonsy, Marketing Director of Henkel GCC Henkel Consumer Brands. “We all have a favourite sweater that’s faded and ready to be discarded, but with Persil Shampoo, you can breathe new life into it. Persil—brighter colours for a brighter future.”

Rethink Fashion “Love at First Fabric”: A Unique Activation at DFW 

At DFW Persil is excited to partner with Zeynab El-Helw, a visionary in the fashion world. With her sustainable brand 'Reborn,' Zeynab embodies a deep commitment to ethical fashion and innovation. During the show, Persil will demonstrate the power of its new formula, which transforms fabrics, making them look as stunning as the day they were first worn. Proper fabric care is the foundation of any stylish wardrobe; it not only preserves the aesthetic allure of garments but also prolongs their lifespan, allowing them to be worn for years.  Persil fully embraces the concept of renewing and preserving what you already own, advocating for a more sustainable approach to fashion.

A Strategic Move in the Fashion World 

This partnership with DFW, the city’s official fashion week, is more than a sponsorship—it’s a strategic alignment with the fashion industry’s pulse. Persil’s involvement in DFW enhances its brand image and positions it as a key player in the care and longevity of fashion garments. As fashion evolves, Persil is committed to innovating alongside it, ensuring that every piece of clothing reflects its wearer’s unique style.

Looking Ahead: The Future of Fashion and Fabric Care 

As DFW unfolds, Persil is poised to leave a lasting impression, showcasing its commitment to excellence in fabric care, sustainability and fashion. This partnership marks the beginning of a new journey, where Persil is not just a detergent shampoo but a guardian of style and elegance.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 8864 times
PR Category : Fashion, Lifestyle, Accessories and Home
Posted on : Tuesday, September 3, 2024  6:29:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : LG opens new chapter in connected home living with “thinq on...
Next Story : La Moda Italiana: Dubai Edition Highlights Italy's Leadershi...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Nature Sauvage [45407-Views]
UAE Secures Silver Medal at the First Global Challenge 2024: A Historic Achievement for Na... [37876-Views]
WFP Alarmed at Spreading Regional Displacement Crises in Middle East [35404-Views]
Tribe Of 6 Reveals AW24 Collection with ‘Renewed' Campaign Revolutionising Sustainable Fas... [35268-Views]
Etihad Rail and Emerge Sign Landmark Solar Power Deal at Global Rail 2024 [20627-Views]
Scoopi Café Expands With New Flavors And A Second Location In Abu Dhabi [10012-Views]
SHEGLAM Launches Limited-Edition Pink Ribbon Rose Blush in Support of Breast Cancer Awaren... [9582-Views]
Wizz air abu dhabi launches incredible promotion with ten percent off on selected flights ... [8384-Views]
e& UAE to showcase the region's first AI-driven smart home adaptive experience at GITEX 20... [7610-Views]
Oris Introduces the Divers Sixty-Five Date Cotton Candy “White Star” [7113-Views]
Abu Dhabi Department of Energy highlighting regulatory frameworks for petroleum materials ... [7089-Views]
MBZUAI's world-renowned talent introduce research and demonstrate robotics solutions at IR... [6958-Views]
VFS Global wins Hungary visa services contract in nine additional countries across four re... [6863-Views]
Nothing expands its audio portfolio in the Middle East with the launch of Nothing Ear (ope... [6544-Views]
Emirates announces a suite of services and breakthrough innovations for People of Determin... [6519-Views]
Panasonic Introduces New CCTV lineup for SME and Residential Market [6388-Views]
Abu Dhabi Co-Operative Society Holds Annual General Meeting for Fiscal Year 2023 Under the... [6339-Views]
Hotel Indigo Dubai Downtown Hosts Panel Discussion on Social Media's Impact on Mental Heal... [5588-Views]
Emeril & Dutco Teams win Badminton's Titles in the 6th "Labor Sports Tournament [5465-Views]
South Indian brand Stories Lounge Bar and Café Opens in Bur Dubai Amid UAE's US$19.98 Bill... [5465-Views]
Get Ready for 30 Days of Fun, Fitness and Community: Registrations Now Open for Dubai Fit... [5432-Views]
Global Expansion in Full Swing at Malabar Gold & Diamonds; Launches 2 Renovated Showrooms ... [5355-Views]
Emirates and EFTA instructors take flight on World Teachers' Day [5207-Views]
GJEPC Targets 20% Export Boost to UAE with IGJS Dubai 2024 in FY 24-25 [5191-Views]
Pink Cooking Challenge on October 26, 2024 at Rove Hotel Downtown, Dubai [5125-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories