Dubai PR Network, Online Press Release from Dubai and Middle East
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  

Nikai's search for best legacy recipe makes three Dubai residents winners

 
Nikai's search for best legacy recipe makes three Dubai residents winners

The electronics giant ran a consumer competition on their Facebook page

Dubai, February 19, 2018:  Nikai Electronics, a part of the Nikai Group of companies, has concluded its search for best legacy recipes on its popular social media platforms recently. The campaign, which received an overwhelming response from various nationalities across the GCC, was held to draw in the best recipes passed down through generations. 

Speaking about the competition and engaging target consumers online, Mr. Karthik Moorthy, Vice President, Nikai Group of Companies, said, “Our social media team developed the idea of sharing the best recipes that have been passed down by mothers to our followers. This was intended to target the women between the age group 25-40 and engage them with their culinary skills. The campaign helped us increase our following among our target audience. The response has been highly overwhelming, and it was a successful campaign in all aspects. More than 150 recipes were shared in a span of 18 days and they came from various nationalities.”

Nikai launched the campaign on the brands Facebook and Instagram. Three legacy recipes were selected as winning entries by the Nikai team and each of the winner received a Nikai Kitchen Hamper. 

The winners declared at the end of the campaign were Jnalyn Oroonez, Heena Jillani, Jasmine A R. Each of them was gifted the Nikai Kitchen Hamper by Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies. 

Mr. Paras Shahdadpuri, Chairman of Nikai Group of Companies, said, “Social media platform engagement will be our focus to understand the needs of our customers. Besides competitions we will regularly update our customers about the products, their availability, new product launches and will also take suggestions from them to gather what products they would like us to introduce. The essence of further reaching out to our customers has been achieved and we hope to continue this in the future.”

“We also held a pre-valentine’s campaign with a twist. Customers were asked to write love notes to their loved ones but by addressing the notes to their favourite appliances. It was a fun campaign that saw large participation and six couples won tickets to a popular comedy stand up show.  Through the efforts on our social media platforms we hope to bridge any gap that there may be between our products and consumers. We will do a lot more through our social media platforms and create avenues and opportunities for Nikai users to win prizes, share experiences and thoughts,” Moorthy added. 

Nikai aims to steadily increase the online presence by regular customer engagements and initiatives that reach out to a larger audience. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 23411 times
PR Category : Entertainment
Posted on : Monday, February 19, 2018  5:46:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Inviting all Parents and Babies for a Fun Weekend with Johns...
Next Story : Get Your Weekend Entertainment Fix at Boxpark
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Deliverect honours top restaurants in UAE and Saudi Arabia with 0% failed orders in first ... [30668-Views]
McNulty defends US TT title as Molano top-5 in Giro D'Italia [30455-Views]
Pogačar triumphs on Queen stage of Giro D'Italia [16392-Views]
Pogačar takes second victory in a row at Giro D'Italia [12780-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Relate... [10373-Views]
Unleash Your Inner Royalty with “Call me Queen” Dramatic False Lash Effect Mascara by esse... [10320-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [9967-Views]
TCL Electronics introduces the latest QD-Mini LED TV and smart home appliances in Istanbul [8245-Views]
Agility Global PLC Reports Q1 2024 Net Profit of $30.5 Million [8188-Views]
Dubai Culture and National Library & Archives Discuss Emirati Heritage in new Lecture Seri... [8130-Views]
Pogačar second on Giro climb of Passo del Brocon [8028-Views]
Family Development Foundation launches “Kindness and Mercy” campaign to raise awareness ab... [7925-Views]
Deyaar posts AED 77.5 million Net Profit Before Tax, up 38% YOY in Q1 2024 [6982-Views]
The Environment Agency – Abu Dhabi Starts the First Reintroduction Phase of Dama Gazelles ... [6974-Views]
EDGE Signs Agreement with PT Pindad for Ammunition Production Line [6954-Views]
Ford Middle East achieves highest first-quarter sales since 2016 [6744-Views]
Noatum Launches Maritime Services in Türkiye [6568-Views]
Mubadala Investment Company Reports 2023 Financial Results [6457-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [6240-Views]
Rick and Morty x SHEGLAM: Jump into an Interdimensional Makeup Adventure [6175-Views]
AUS named among top 125 in THE Young University Rankings 2024 [5609-Views]
GEMS Modern Academy honoured with NAFIS Award for outstanding support of Emiratisation [5564-Views]
The Treasures of the Library Exhibition at Mohammed Bin Rashid Library… A Museum of Cultur... [5387-Views]
Union Coop Wins Nafis Award 2023-24 [5289-Views]
Cigna Run&Fitness supports People of Determination [5289-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories