Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
Provincial Electricity Authority wins Inspirational Brand Honor at the Asia Pacific Enterprise Awards 2024 Regional Edition
SINGAPORE - Media OutReach Newswire - 7 November 2024 - The Asia Pacific Enterprise Awards (APEA) 2024 Regional Edition is pleased to honor Provincial Electricity Authority with an award under the Inspirational Brand category. Presented by leading regional NGO Enterprise Asia, the APEA is a reputable award recognition program recognizing entrepreneurial excellence across Asia.

The Provincial Electricity Authority (PEA) is a state enterprise under the Ministry of Interior, responsible for providing electricity in 74 provinces; except Bangkok, Nonthaburi, and Samut Prakan. It has approximately 22 million customers and is evolving into a digital utility, supporting Thailand's goal of becoming a regional hub in all aspects. Thus, PEA emphasizes the provision of standardized electricity services and related businesses to enhance quality, stability, and reliability.

PEA enhances national energy security, develops infrastructure, supports economic growth, promotes business competition and fair price structures, and promotes energy efficiency including green alternative energy. To increase brand awareness, engagement, and loyalty among stakeholders, PEA has continually launched a Brand Communication Plan set in 5 dimensions: (1) Services and Related Businesses, (2) Electricity Systems, (3) Technology and Innovation, (4) Policies and Good Governance, and (5) Society and Environment.

The PEA communication strategy also aligns with its corporate strategy and corresponds with stakeholders. The company modernizes its corporate logo and has launched a new mascot, 'Watt-D' to present its brand personality as trendy, friendly, easily accessible, and recognizable.

Analyses of PEA's brand communication and satisfaction through exploratory research (over 1,000 participants nationwide) and in-depth interviews, demonstrate that stakeholder satisfaction and engagement are at a high level. Participants were most satisfied with the role of PEA in social responsibility, being the friendly and creative brand they are. The brand achieved the highest score for trustworthy services, technology reliability, and product satisfaction.

PEA's enduring brand reputation is built on a foundation of quality and reliability. By consistently delivering high-quality electricity distribution and services, PEA has not only satisfied its customers but has also fostered a sense of national pride. This commitment to excellence will allow the company to continue to thrive and influence innovation in Thailand's energy industry.
Hashtag: #EnterpriseAsia

The issuer is solely responsible for the content of this announcement.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplift the economic status of people across Asia, and ensure a legacy of hope, innovation, and courage for future generations. Please visit for more information.

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific Enterprise Awards is the region's most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/regions and markets all over Asia. For further information, please visit .

Enterprise Asia

Posted by : Media Outreach, Jenny
Viewed 0 times
PR Category : Others
Posted on : Thursday, November 7, 2024  11:00:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Media OutReach

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Own Your Valentine's Look With Catrice: Flawless Brows & A Blush That Speaks Love [58085-Views]
SHEGLAM X Hello Kitty Returns for Valentine's Day with an Even Sweeter and Dreamier 2.0 Co... [56723-Views]
Host with Heart: REDTAG's Ramadan Home Collection Elevates Every Gathering [37806-Views]
Under the Patronage of Prince Khalid Al-Faisal, Governor of Makkah Region Experts from the... [36478-Views]
Rybakina edges out jabeur in three-set classic at mubadala abu dhabi open [17724-Views]
Hafeet Rail Awards Three Strategic Contracts and Secures a Landmark Agreement to Advance O... [16277-Views]
Hotpack launches CEO Excellence Awards to recognise outstanding employee performance [15498-Views]
ADNOC distribution reports record EBITDA for FY2024 and accelerates operational growth [13514-Views]
Panasonic and Beamcast join forces to accelerate broadcast innovation in Qatar [12267-Views]
Zayed Sustainability Prize Opens Global Call for Transformative Solutions [9553-Views]
Emirates and Air Peace sign interline agreement, expanding travel choices to 13 cities in ... [9463-Views]
Manchester City Abu Dhabi Cup returns as more than 2,500 young players from around the wor... [9344-Views]
João Almeida battles towards podium as Volta Valenciana heats up [9225-Views]
Abu Dhabi Fund for Development strengthens global partnerships and sustainability at World... [8848-Views]
Ajmal Perfumes Introduces The Untold Stories: A Landmark Collection of Five Exquisite Frag... [8754-Views]
AD Ports Group Reports Another Year of Record Results in 2024 with 69% YoY Growth in EBITD... [7068-Views]
IHG Hotels at Dubai Festival City Unveils Exclusive Culinary Delights, Staycation Packages... [6921-Views]
Etihad Rail Announces Winners of Global Rail Innovation Award [6908-Views]
Under the patronage of Khaled bin Mohamed bin Zayed, Department of Government Enablement l... [6662-Views]
Gargash Mercedes-Benz Service Center in Deira Embarks on a New Era of Excellence, Innovati... [6482-Views]
UAE and Portugal explore ways to enhance cooperation in civil aviation, tourism, clean ene... [6359-Views]
Pogačar and UAE Team Emirates-XRG Set Sights on Victory at Home Race [6166-Views]
João Almeida finishes runner-up at Volta Valenciana [5994-Views]
Human Fraternity Ambassadors Gather to Discuss Peaceful Coexistence at the Zayed Award for... [5744-Views]
Bader Al Ghaith: The Emirati Entrepreneur Driving NO-VA's Success [5539-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories